Guest blogging is a way to offering content to third party websites with the objective of promoting your own products and services. In 2016, Content Marketing Institute;s guest articles helped it grow its organic search and referral traffic.

CMI columnist Kelsey Meyer has published an article on improving a content marketing strategy using guest blogging. She has also shared four tips to start guest blogging initiatives.

Meyer says, “Guest-contributed content doesn’t simply offer your expert a byline; it serves a real purpose for those on the other side of the screen. It:

  • Increases brand awareness – Prospective customers who read an article with a byline from your brand in an online publication are now aware of your company. If they appreciate what was written, they may want to learn more, so they click through to read a blog post on your site and enter your funnel.
  • Builds trust and credibility – You can put “as seen in” badges on your website, showing the publications where your content has been published and showing visitors to your site that you’re legit”.

How to Integrate Guest Blogging Into Your Content Marketing Strategy

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