Latest News

The MOZ team has published its Whiteboard Friday video featuring Rand Fishkin on ‘Getting SEO Value from rel=”nofollow” Links’. In this video Fishkin shares information on how marketers can make their SEO efforts more impactful using the rel=”nofollow” links. MOZ team says, “Plenty of websites that make it... [Read more]

Econsultancy is hosting a webinar on ‘Ecommerce: Trends, Data and Best Practice’ on Tuesday, October 31, 2017. The webinar will focus on the recent ecommerce trends and guide marketers to enhance their ecommerce efforts. The Econsultancy team says, “The webinar will be hosted by Lynette Saunders, Senior Econsultancy Research Analyst... [Read more]

Your website’s about page helps visitors know your brand and its products well. An informative about page can be a point of persuading your audiences to take an action and result into improved conversion rate. Small Business Trends writer Shubhomita Bose has shared an infographic featuring eleven ways to improve conversion rate using the site’s... [Read more]

Instagram is one of the most preferred social marketing channel that has more than 600 million users. With its feature rich ad exposure Instagram gives the marketers an opportunity to reach out maximum audience. Small Business Trends columnist Stevan Mcgrath has shared eight strategies to help marketers improve their Instagram marketing. On formulating... [Read more]

LinkedIn has published an ebook ‘Proven Strategies From the World’s Top Sales Professionals’. This ebook shares information on how the people involved in sales, marketing, and operations use LinkedIn. The LinkedIn team says, “What are the best sales organizations doing differently? We asked dozens of innovative sales, marketing,... [Read more]

LinkedIn is a great tool for brands for targeting right people and companies, understand their needs and engage with a personalized outreach. According to Fortune, LinkedIn now has 500 million users of its business-focused social network. To help brands and marketers empower their sales with LinkedIn, Small Business Trends columnist Pratik Dholakiya... [Read more]

With more than 700 million users Instagram has become a favourite social media platform for the brands and marketers today. With right strategy and timing you too can improve your marketing revenue on Instagram. Small Business Trends columnist Stevan Mcgrath has shared eight strategies to help marketers improve their Instagram marketing. Mcgrath says,... [Read more]

HubSpot has published a Guide to Sales Prospecting. The guide is intended to share tips techniques and tools to help marketers improve their sales process. Prospecting stands for the process of searching for potential customers, clients, or buyers in order to develop new business. This process helps brands convert the prospects into revenue-generating... [Read more]

According to the ReturnPath 2017 Deliverability Benchmark Report, 20% of emails do not reach the inbox which results into the loss of potential revenue for the marketers. Email deliverability is one of the most common email marketing problems marketers have been facing for a long. Marketing Land columnist Scott Heimes has suggested three ways to ensure... [Read more]

The Econsultancy team has compiled the answers to seven questions dealing with Conversion rate optimisation trends, challenges & strategy. The questions were answered by the CRO experts in an event. The following questions have been answered by the experts:  Is it fair to say CRO is not as en vogue as it has been? If so, why?  Is there received... [Read more]

According to i-scoop, digital transformation deals with the transformation of business and organizational activities, processes, competencies and models to cope with changes and opportunities of a mix of digital technologies that arise and their impact on a business. Digital transformation leads to improved efficiency, improved decision making, improved... [Read more]

Econsultancy has introduced the Modern Marketing Model (M3) report to help marketers improve their marketing revenue. This model focuses on Planning, Strategy, Execution and Analysis. Econsultancy has devised the model in further ten segments under these four components. Explaining this new model, says, “In creating M3 we have not sought to... [Read more]