HubSpot’s Guide to Sales Prospecting
HubSpot has published a Guide to Sales Prospecting. The guide is intended to share tips techniques and tools to help marketers improve their sales process.
Prospecting stands for the process of searching for potential customers, clients, or buyers in order to develop new business. This process helps brands convert the prospects into revenue-generating customers.
HubSpot columnist Cambria Davies says, “50% of sales time is wasted on unproductive prospecting.
We don’t want you to fall into that sales statistic.
That’s why we recommend the inbound way and put together a basic framework that applies to all sales processes. But with a twist.
As we mentioned earlier, we understand that everyone has their own approach. So we’ve also weaved in personal prospecting tips and tricks from the best salespeople we know. Pick and play with whatever works best for your own sales hustle.
Step 1: Research
This is by far the most important aspect of prospecting. We must ensure that we’re qualifying our prospects in order to improve our chances of providing value to them or their business”.
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