11 Ways to improve your conversion rate using site’s about page
Your website’s about page helps visitors know your brand and its products well. An informative about page can be a point of persuading your audiences to take an action and result into improved conversion rate.
Small Business Trends writer Shubhomita Bose has shared an infographic featuring eleven ways to improve conversion rate using the site’s about page.
Importance of a Call-to-Action on Your About Page
Data shows adding a call-to-action towards the bottom of your about us page can increase conversions by 300 percent.
Create an Impactful About Us Page with a Video
Data also reveals a clear connection between videos and conversions on about us pages. According to a Forbes study, 59 percent of senior executives prefer video to text, if both are offered on a page.
Videos work well with millennials too, with 7 out of 10 millennials likely to watch a company video when shopping online.
A Picture’s Worth a Thousand Words
Interestingly, it’s not just videos that can boost engagement on your about us page. Images also make a big difference”.
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