Your website’s about page helps visitors know your brand and its products well. An informative about page can be a point of persuading your audiences to take an action and result into improved conversion rate.

Small Business Trends writer Shubhomita Bose has shared an infographic featuring eleven ways to improve conversion rate using the site’s about page.

Bose says, “If you’re missing a call-to-action in your about us page, you’re missing out on several leads. That’s according to data presented by digital marketing company Siege Media.

Importance of a Call-to-Action on Your About Page

Data shows adding a call-to-action towards the bottom of your about us page can increase conversions by 300 percent.

Create an Impactful About Us Page with a Video

Data also reveals a clear connection between videos and conversions on about us pages. According to a Forbes study, 59 percent of senior executives prefer video to text, if both are offered on a page.

Videos work well with millennials too, with 7 out of 10 millennials likely to watch a company video when shopping online.

A Picture’s Worth a Thousand Words

Interestingly, it’s not just videos that can boost engagement on your about us page. Images also make a big difference”.

This One Thing on Your About Page Can Boost Conversions by 300 Percent (Infographic)

Small Business Trends

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