Latest News

Enhanced sales and conversions remain at the center of any marketing initiative. With the changing demographics and the newly introduced marketing technologies and platforms, marketers should keep updating their policies to market online. Business.com columnist Stephen Van Delinder has shared six strategies to improve your sales and conversions. Delinder... [Read more]

The Entrepreneur team has published a video ‘4 Easy Steps to Marketing Your Local Business Online’ featuring Neil Patel. In the vide Patel has shared four ways local businesses can market online. Entrepreneur team says, “You don’t need a massive budget or a major brand name to effectively market your company online. In this video,... [Read more]

MOZ has announced the launch of MozPod, an SEO podcast focused on sharing lessons from digital marketing experts. In MozPod podcasts the MOZ team will discuss a wide variety of digital marketing concepts, from common terminology to recent changes and best practices. The podcasts will be available on iTunes. Talking about the upcoming podcasts MOZ’s... [Read more]

The Facebook Custom Audience is a type of audience you can create from your existing customers. You can target ads to the audience you’ve created on Facebook, Instagram, and Audience Network. Econsultancy’s Patricio Robles has published a beginner’s guide to Facebook Custom Audiences. The guide covers creation of custom audiences... [Read more]

Forrester’s ‘The convergence of adtech and martech is inevitable’ webinar replay is available to watch. The Forrester team says, “During this webinar, Forrester thought leaders Mary Pilecki and Melissa Parrish share the current path of assimilation of adtech into martech to help marketers, advertisers, technology vendors, and... [Read more]

In email marketing the subject is the first thing that your subscribers see. According to a CMBInfo report, 47% of email recipients decide whether or not to open an email based on subject line.  HubSpot’s Olivia Allen has shared seventeen tips to help marketers improve their marketing email’s subject lines. On keeping the subject line... [Read more]

Empathy is a great element to employ in the marketing domain. It helps marketers persuade their prospects to take a desirable action. HubSpot columnist Josh Ritchie has shared eight great examples of empathetic content marketing in action. Ritchie says, “Successful content marketing is about creating a connection between your audience and your... [Read more]

HubSpot columnist Sophia Bernazzani has published an infographic that features 127 facts about video marketing. Bernazzani says, “Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song. What you... [Read more]

According to a Facebook IQ survey, 50% people are more likely to shop with a business they can message and 61% like personalized messages from businesses. Facebook Messenger having a user base of more than one billion people, is one of the most efficient ways for the marketers to reach out to their customers. Buffer’s Alfred Lua has shared seven... [Read more]

Buffer’s Alfred Lua has published a list of ideal cover photo size for social media platforms including Facebook, LinkedIn, YouTube, Twitter, Google+ and Tumblr. Lua says, “One of the first few things people see when they visit your social media profilesis your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube... [Read more]

Buffer’s Brian Peters has published an in-depth article on Buffer’s Facebook posting strategy that helped it bring 330% improvement in its Facebook reach and engagement. Peters says, “It’s great to have individual data points as a reference, but I wanted to get a big-picture view of what was happening after the Facebook posting... [Read more]

Content Marketing Institute is hosting a webinar on ‘What the World’s Best Content Marketers Do (and How to Copy Them)’ on Wednesday, October 18 at 2.00 pm EDT. The webinar will guide marketers on how they can enhance thier content marketing by following set models. CMI team says, “Today’s buyers are savvy and often seek out their... [Read more]