Seven CRO Questions Answered
The Econsultancy team has compiled the answers to seven questions dealing with Conversion rate optimisation trends, challenges & strategy. The questions were answered by the CRO experts in an event.
The following questions have been answered by the experts:
- Is it fair to say CRO is not as en vogue as it has been? If so, why?
- Is there received wisdom for what metrics conversion specialists should be measuring? And over what period?
- Mobile seems to have increased the checkout abandonment rate. What criteria/features are particularly important when creating ‘flow’ in the checkout?
- What are your absolute UX no-nos? (e.g. carousel, type of nav, type of content etc.)
- What are the best tools for CRO? Has Google Optimize been widely adopted?
- What sorts of dynamic content and strategies are cutting-edge optimisers experimenting with?
- What are the pros and cons of machine learning solutions?
Comments are closed.