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Streamline your email creation process with these strategies
Crafting convincing emails is an art. With effective language use and incorporation of the eight marketing strategies you can make your email marketing campaigns more successful. Martech Today columnist Mary Wallace has shared four ways to improve your email creation process. On establishing right standards, Wallace says, “Building a set of standards... [Read more]
Seven ways to improve your website traffic
Today generating a huge website traffic is one of the most important tasks for all the brands and marketers. Getting more visitors helps you expand your brand’s selling. In the scenario where the search giants keep their algorithms changing, it is crucial to research the alternative ways to get more traffic. To help marketers get more visitors... [Read more]
Why and how to make followers create your social media content
Original and fresh content is one of the most important element for your social media channel. One of the ways to have your social channels feature fresh content is to invite and encourage your followers to publish content on your channels. Forbes contributor Jayson DeMers has published an article to help marketers learn how and why they can make their... [Read more]
Email marketing in 2018: some strategies you should adopt
Email marketing keeps evolving. Though it is one of the oldest forms of marketing, even today it is one of the most trusted marketing solution. 2018 is approaching fast and to help marketers enhance their email marketing efforts, HubSpot columnist Sophia Bernazzani has shared thirteen strategies. Bernazzani says, “Read on to learn what strategies... [Read more]
Here are 57 questions to start competitive analysis
In your business, competitive analysis help you identify your competitors and evaluate their strategies to determine their strengths and weaknesses related to your own product and services. HubSpot columnist Christine White has published 57 questions to help marketers start competitive analysis. White says, “Every brand can benefit from regular... [Read more]
HubSpot shares 17 tips to write catchy email subject lines
Email overload is one of the most common issue that the Internet users face today. For your prospects too it would be a challenge to sort the important email and prioritize reading them. It is very crucial to craft catchy and relevant subject lines for your email marketing campaigns to make them open and read your emails. HubSpot columnist Olivia Allen... [Read more]
All AdWords users have new interface now
Google has announced the availability of the new AdWords interface for all users. New new AdWords makes the platform faster and allows advertisers to get the information quickly by 20%. Talking about the AdWords’ new interface, Jerry Dischler, VP of Product Management, AdWords, says, “First, you’ll notice that your account pages load... [Read more]
Holiday season is coming – 4 tips to prepare for it
Holiday season is a great opportunity for the brands and marketers to enhance their sales. An eMarketer research states that in 2017 holiday season ecommerce will rise by 15.8%. Entrepreneur contributor Rachel Perlmutter has shared four tips for marketers to prepare for the upcoming holiday season. Perlmutter says, “While you’re getting together... [Read more]
Are you making these CRM mistakes?
According to Forbes, the CRM is going to be a $40 billion industry by the end of 2017. A CRM is a critical factor in any organization as it plays a role of bridge between the company and its customers. Managing a CRM in an effective manner is a challenge but with the right use of data available brands can achieve better results. Entrepreneur contributor... [Read more]
Seven strategies to strengthen your social media marketing
Social media platforms have been integrated into the mainstream of marketing now. It is almost impossible to think of a business without Facebook, Instagram, Snapchat, Twitter and others. It is necessary to keep inventing ways to make your social media campaigns attractive for enhancing your brand’s performance. Small Business Trends columnist... [Read more]
Improve your email conversion rate with these strategies
In marketing email conversion rate depends on the email open rates and the click rates. In 2016, the average email open rate was 24.88% and the click rate was 3.42%. Conversion is always a challenging task for the marketers where they have to work very hard to convince their prospects to take an action. Small Business Trends columnist Ronald Dod has... [Read more]
Six ways to make your email marketing rewarding
Email marketing is on the priority list of any brand or marketer today. It has been the most trusted tool for marketing for past many years. With the right combination of content, creativity and authenticity marketers can surely win more with email marketing. CMI columnist Jodi Harris has shared six strategies to help marketers increase their reach,... [Read more]
