JP Mangalindan says, “Facebook announced a way to track ad performance on Tuesday that the company says is more accurate than the standard “click-through rate.” Advertisers have traditionally tracked the success of an online ad campaign based on whether users click; generally, the more clicks an ad gets, the more successful it’s deemed. But Facebook has argued for years that the click-through rate doesn’t tell the whole picture. In fall 2012, Facebook’s VP of Measurement and Insights Brad Smallwood made the case at a conference in New York, pointing to a Nielsen... [...]

Matt Bacak released Facebook Fortune Formula a few days ago, intending to hold it open only a few days. But he is holding it over, giving you one last chance to take advantage of this fresh, powerful training. You have heard many trainers and teachers extol the value of Facebook in your business. Bacak is taking that principle and giving you action-oriented implementation guidance that will help you take advantage of the unique opportunities that Facebook presents. Bacak shows you: • How to set up tracking so you will know what is actually working for you • How to write ads and place them on... [...]

Martin Beck says, “Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today, the social network released details about how the new format is performing. Not surprisingly, Facebook reports, the news is positive. In an eye-tracking test, Millward Brown found that the new ads were more effective at attracting and maintaining people’s attention than the previous format. Compared to the former ads, they are: 29% more effective at attracting views (noticing the ad) 50% more effective at driving... [...]

Jeff Rajeck says, “Do you advertise on Facebook? Or plan to?  If so, then you should know that there have been some big changes lately. To help you navigate these, here are 4 recent improvements which will help you advertise on Facebook more effectively. Facebook is changing how brands deliver content on the platform. Unpaid, or ‘organic’, reach has declined dramatically and Facebook has made it clear that this trend will continue.  This is bad news for companies who have built their business on reaching customers on Facebook at no cost. But for those who are willing to pay, Facebook... [...]

Lara O’Reilly says, “Forrester, the respected market research company, has a history of releasing reports that cast Facebook in a bad light in the eyes of advertisers. Last year it suggested Facebook was “failing marketers” by “abandoning” its promise of social marketing. Now Forrester is truly hitting Facebook where it hurts: it is advising advertisers to stop using Facebook if they want to build social relationships with their customers. The release of the “Social Relationship Strategies That Work” report follows Facebook’s announcement on... [...]

Lorenzo Franceschi-Bicchierai says, “Think twice before buying those shiny — yet extremely cheap — Ray Ban glasses advertised on Facebook. There’s a good chance they’re fake. At least, that’s the conclusion of a new study by two cybersecurity researchers who studied more than a thousand Facebook ads and found that almost a quarter of them are for counterfeit items such as Ray Bay sunglasses, Louis Vuitton bags, and Ralph Lauren polo shirts. At first sight, the ads look legitimate and lead to websites that look like real ones, the researchers warned, potentially tricking... [...]

If you want an enduring online business, you need to build a mailing list. To do that, you need get convince people to opt in to your list. At 10 AM EDT, Marius Price & Alex Costan release their new WordPress plugin, Optin Gate to make it easier to get opt-ins. This new plugin will help build your list in ways that were once impossible: • It comes with never-seen-before beautiful optin forms that are hard to ignore. • It comes with a live editor so you can design a guru-style optin without touching a single line of code. • It comes with split-testing so you can track with version of your... [...]

Andy Brocklehurst has a new WordPress plugin called WP Scarcity Plus. He reports that it can significantly increase your sales and opt-ins. This new plugin lets you to grow your business, and it helps you sell more. Whatever you’re selling (e-books, courses, services…etc), with WP Scarcity Plus, you can create “smart” countdown timers to generate a sense of urgency for your visitors. Urgency tends to boost your sales because people who want to think over their decision are confronted with a deadline. They can’t put off their decision, so often they decide favorably. And it’s... [...]

Greg Finn says, “One of the goofiest elements to Facebook advertising has finally been extinguished. A new campaign structure update that impacts all Facebook ad campaigns gives thenewer “ad sets” the ability to feature targeting, placements and bidding. Earlier this year, Facebook announced the new “ad set” groupings which ended up disappointing due to its lack of flexibility. While advertisers could group ads, the targeting and bidding controls still lived at the ad level, not the set level. This meant that anytime an advertiser wanted to change targeting or bidding for a group... [...]

Seth Fiegerman says, “Facebook‘s mobile ad business is about to get another boost. The social network announced Tuesday that its mobile ad platform, called Audience Network, is now open to all marketers and mobile developers. SEE ALSO: Ello’s Creator Knows His Social Network Sounds Stupid Audience Network, which was first announced in April, allows businesses to use Facebook’s ad targeting tools to better serve ads on mobile applications not named Facebook. In one example offered by the social network, Shazam used Audience Network to sell native ads in its own app, including... [...]