‘Four recent improvements to the Facebook ad platform’ – ‘Econsultancy’ Blog
Jeff Rajeck says, “Do you advertise on Facebook? Or plan to? If so, then you should know that there have been some big changes lately.
To help you navigate these, here are 4 recent improvements which will help you advertise on Facebook more effectively.
Facebook is changing how brands deliver content on the platform. Unpaid, or ‘organic’, reach has declined dramatically and Facebook has made it clear that this trend will continue. This is bad news for companies who have built their business on reaching customers on Facebook at no cost.
But for those who are willing to pay, Facebook has been much kinder. They are now regularly updating their ad tools to make it easier for businesses to advertise on the platform and reach those who might be interested in what they have to offer”.
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