If you want more people to see your videos, you’ve got to drive more traffic. But how do you send more traffic to see your videos? Well, most people try to do it through SEO, either using Google search or YouTube search. If if everybody is doing it, you can’t expect to get outstanding results from it. You’re just another “me, too” marketer with SEO. There’s another strategy that is proving to be more successful: Facebook. You may do many things to get the word out about your product or services. Blogging, for example, can be a big help. And when you blog, SEO... [...]

If you’re using software to help you with your Facebook targeting – or if you’re thinking about it – you need to read this right now: Targeting your ads is key to a profitable Facebook campaign. You can select who should see your ads. If you know the keywords people are using when they search for your niche and product category, and only target the people who use those keywords, you won’t waste clicks. That leads to lower costs and higher profits. Targeting Inspector was the first software ever created to find targeted Facebook users based on your niche keywords. Now,... [...]

Patricio Robles says, “Despite the fact that it’s a mature tech giant and not a scrappy little startup, Facebook revenues continue to grow at a blistering clip. This not only suggests that Facebook has not only come a long way in figuring out its ad model but that advertisers are liking the results they’re seeing. But not all advertisers are happy, and one is suggesting that Facebook’s ad boom is really a huge bubble. In a guest post on TechCrunch, Morgan Hermand-Waiche, founder and CEO of online lingerie startup Adore Me, explains why he’s trying to move eight figures... [...]

Rex Santus says, “Until now, Facebook has been wary of doling out big data to advertisers. It’s a practice long used by Twitter — a company that has profited immensely from it. SEE ALSO: 8 Marketers Doing Big Data Right But now, the social media giant is finally making its firehose available to a select group through Topic Data, a new analytics tool developed with DataSift, an analytics company. For now, Topic Data will only be available in the U.S. and U.K. to a “limited number of DataSift’s partners.” All of the partners will be Facebook-approved”. Facebook... [...]

The Dark Post Profits team sent us a note saying they encourage you to get a “free” copy of Dark Post Profits. Here’s what they are thinking. When you go through Dark Post Profits and soak up its wisdom, you are going to love it, because it improves the success of your Facebook ads, many times over. If you do find it helpful, tell your friends as a “member affiliate”. When one buys, you get paid 50%, as a commission. So just 2 referrals and you have paid for your own copy, making it essentially “free”. The entire process is outlined in Section 10 of Dark Post Profits on... [...]

Dark Post Profits 2.0 is on sale for 2 more days. Friday, the price will go up by $200. Use its software and its training to become a master at using the Facebook news feed to drive more leads, more traffic, and more sales for your business or a client business. The software in Dark Post Profits lets you connect to your Facebook account and work with all of your Facebook pages into one easy dashboard. Using this dashboard, you can easily view all the statistics about your pages. You can also manage the recent activity. You can also use Dark Post Profits to manage all the comments on all your posts... [...]

Chris Record grew up watching his mom survive on welfare, food stamps, and subsidized housing. He knew he didn’t want to be so limited in his future opportunities, so he became an entrepreneur, which has led him to a business that has provided for him and his family abundantly. One thing he has used to fuel his business is advertising on Facebook. But he has taken a different approach to Facebook ads than you read about in most training. He calls his approach Dark Post Profits. He first shared his strategy last year when he released the first version. Since then he has been improving and refining... [...]

Lisa Furgison says, “Showcasing your products on Facebook just got easier. The social media site just launchedProduct Ads. What makes these ads different than other Facebook ads? Two things. First, they come with advanced targeting methods. You can get your ad in front of the right audience with a few clicks. Second, Product Ads allow you to show customers more than one product per ad. You no longer have to pick one product or service and hope that it resonates with your audience. Now, you can showcase several products. This new advertising option has been in the testing phases for months, but... [...]

Siobhán McGinty says, “In June of last year, Facebook announced a new ad format called “multi-product ads” that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results. Quick movers were able to make the most of the new ad format using the Facebook Ads API, but others had to wait for Facebook to fully incorporate the format into its advertising product.Last week, Facebook started to do just that, making multi-product ads easily available... [...]

Todd Wasserman says, “In another effort to refine and improve ads that users see in their Facebook News Feeds, the company introduced a Relevance Score for ads this week. The scores, which are based on a scale of 1 to 10, measures how well the ad will perform for its targeted audiences. The numbers are a reflection of the ratio of positive to negative interactions. Facebook said those interactions vary, but they are mostly determined by the ad’s objectives and may include video views and conversions. The new measurement is not used for ads with guaranteed delivery — those bought through... [...]