Todd Wasserman says, “Good news for advertisers, but maybe not-so-great news for users concerned about their personal data: Starting Monday, Facebook will use data it gleans from users for its new ad network, Atlas, which it will serve up ads on non-Facebook sites based on what Facebook knows about you. Atlas is a former Microsoft property that Facebook bought last year for around $100 millionthat Facebook has now rebuilt from the ground up. Atlas is distinct from Audience Network, a mobile ad network Facebook introduced in April that was aimed at app developers”. Facebook Ads Will Follow... [...]

Greg Sterling says, “According to the Wall Street Journal, Facebook will roll out its web-wide, cross-platform ad network challenge to the Google Display Network next week. We initially wrote about this last month. Based on the company’s Atlas acquisition from Microsoft, “it promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that appear both on Facebook’s services and on third-party websites and apps.” The new network will also be a “demand side platform” permitting dynamic bidding for impressions on third party sites. Given... [...]

Tamara Littleton says, “Scaling a successful social media brand campaign to reach (and be relevant to) millions of people across the world is no mean feat. A truly international campaign will be relevant across different countries, cultures, languages and timezones. The campaign might have a great creative idea at its heart, but the structure, process, management and team behind the implementation of that idea are what will define its success”. Four secrets of successful global social media brand campaigns ‘Econsultancy’ Blog  [...]

Jeff Rajeck says, “Marketing advice is often specific to a particular campaign, and difficult to apply generally. Here’s a list of things that all marketers can do to improve theirFacebook advertising. I love reading digital marketing success stories. They are great for getting to know what others in our industry are doing and for learning about the various platforms and how well they perform. But, I often find it difficult to use other peoples’ tactics with my own campaigns. Their use cases, target markets, and goals are typically quite industry specific and hard to translate to... [...]

Martin Beck says, “Facebook has adjusted its advertising policy to allow marketers to show ads more frequently in the News Feed, Digiday reported today. The change, which went into effect Aug. 6, allows advertisers to show users the same ad twice a day; previously, the daily limit was one. Similarly, brands now are permitted to serve two News Feed ads daily — up from one — to users who haven’t liked their Facebook Page. Left unchanged: the daily limit of four News Feed ads that can be shown to people who have liked a Page”. Facebook Raises Limits For Daily Frequency Of News Feed... [...]

Todd Wasserman says, “If you see a Facebook ad on your phone for a shirt and then bought that shirt 18 hours later on your desktop, should the mobile ad get the credit? Facebook believes it should — and is rolling out “cross-device reporting” on Wednesday to make that case to advertisers. The new feature lets advertisers see where a consumer saw an ad, the device they used and then the device they used when they “converted” or bought the product. The tracking is made possible via a small snippet of code called a “conversion pixel.” Advertisers who want... [...]

Sylvan Lane says, “Nope, you aren’t the only person who’s been inundated with oddly specific Facebook ads. Whether they’re for T-shirts and hoodies touting the dominance of those who share your last name, or products for a private health issue, it’s easy to find ads that know as much about you as your friends and family do. As uncomfortable as this might be, it’s a byproduct of data mining and tracking cookies, both of which provide ad companies with ample information to post relevant pitches. When a business creates a Facebook ad, it’s given several options... [...]

Jon Myers says, “With all media we see seasonal shifts in effectiveness, which is why it’s important for advertisers to be aware of seasonality across media and optimise around it.  As newer advertising platforms like Facebook develop and evolve we start to get a sense of some of the seasonal factors at play. As such, we thought we’d dig into seasonality on the platform, and here’s what we found”. Facebook advertising seasonality: what’s the story? ‘Econsultancy’ Blog  [...]

Lindsay Kolowich says, “Don’t think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook — they just need to figure out who their audience is and how to reach them. And with the decline in organic reach, more and more companies are using Facebook advertising to do just that. To help marketers make the most of their Facebook ads,SurePayroll and Ghergich & Co. put together the following infographic. It’ll teach you how to: Target Facebook... [...]

You know you need traffic. By now, you have seen plenty of evidence that the Traffic Genesis team knows how to get it for you. What’s the remaining barrier to your purchase? Maybe, it’s the cost. Traffic Genesis isn’t cheap, but with the loads of extra traffic a site can get when you apply its tools and techniques, the extra sales can pay for your copy. The team has worked a deal with PayMeLater so that you can delay paying for 6 months, without any interest fee. This means that you can get it today, use it for 6 months. Only then do you pay anything for it. The bonuses are outstanding.... [...]