It warms a marketer’s heart to find good free traffic that has a sizeable portion of buyers. Neil Napier knows that feeling and has worked on a solution that pulls in traffic from the two top free traffic sources available. Here are the details: SociBot. With a pool of 3.5+ Billion users, Facebook™ and Instagram™ still remain the most productive free traffic source for marketers. Napier plans a webinar on Tuesday to share with you what he has found to work well in pulling in free traffic from these two behemoths. ✓ How to attract more customers to grow your business without costly... [...]
Archive for the 'Facebook marketing' Category
Facebook Business Manager tool allows you to manage multiple Facebook Pages, business assets and ad accounts. With FBM, you can also manage your Instagram accounts and product catalogs. Sprout Social contributor Jacqueline Zote has published a step-by-step guide on how to use Facebook Business Manager. Zote says, “If you’re running a small home business and managing your own social accounts, you don’t necessarily need a Facebook Business Manager account. But it’s a must if: Your business has a team of people managing your marketing efforts and/or your social media presence. You work... [...]
Social Media Examiner has published a new video ‘How to Use Facebook’s Asset Customization to Tailor Your Ad Placements’ featuring Paul Ramondo. Watch this video to learn new ways to improve your Facebook ads. The SME team says, “Want to use one piece of creative for more than one ad placement? Wondering how to easily fine-tune a single creative asset to Instagram and Facebook ads? Facebook ads expert, Paul Ramondo, shows you how to customize one creative asset for multiple placements without leaving Facebook Ads Manager. You’ll discover how to use the asset customization... [...]
Chances are that anyone who visits your website also visits Facebook on a regular basis. They may come to your site, choose to not accept the offer you make for your product or service and then leave. It looks like you have lost a sale. But wait, the next day, they visit Facebook. Suppose you have an ad on Facebook for your product, and they see it again. “Hmm,” they think. “This is advertised on Facebook. Maybe I too quickly turned it down.” Then they click on your ad. Now you have a second chance to market to them; you are “remarketing” to them. And this second... [...]
Facebook is still one of the most populated social network. It provides the businesses maximum visibility with an effective marketing strategy. HubSpot team has published a new video ‘How to Evaluate Your Current Facebook Marketing Strategy’ to help you improve your Facebook marketing performance. The HubSpot team says, “Most of you have been using a personal profile on Facebook for years at this point. And it’s possible that some of you have even had your Business Page for years, too. But, let me ask you this, how often do you review your Page’s performance? More... [...]
Pop-up Facebook groups are created for a limited time. These group provide your audience an opportunity to learn more about you, your company, and the products and services you are offering. Social Media Examiner’s Jill Stanton has shared a five tips for creating and using pop-up Facebook groups. Stanton says, “You can’t just launch a pop-up Facebook group without putting some careful thought into it, however. You need a plan to attract members to join your group, a compelling agenda, and strategies in place for closing a sale. #1: Choose the Time Frame for Your Pop-Up... [...]
Your social media marketing success depends on how effectively you reach more audience. By reaching more people and creating the content that appeals them, you can grow your sales. Social Media Examiner has published a new video ‘How to Create Facebook Custom Audiences That Convert’ to help you create Facebook custom audiences. The SME team says, “Want better Facebook ad results? Are you reaching the right people with your Facebook ads at the right time? Facebook ads expert Paul Ramondo shares how to build four Facebook ad audiences that can increase conversions. You’ll learn... [...]
Both Facebook and Instagram have made available different business tools that can help you to make more sales online. Facebook has recently announced a new product called Facebook Shops “to help small businesses adapt and make it easier for people to discover and shop for things they love”. Social Media Examiner’s Grace Duffy has published a new podcast episode ‘Facebook Shops and Shops on Instagram: New Business Tools for Marketers’ to help you understand the Shops features of Facebook and Instagram. Duffy says, “Welcome to this week’s edition of the Social Media... [...]
Billy Darr has just released his new application for marketers. He calls it Flux. It addresses a cutting-edge marketing technique all marketers should understand. There’s a recent feature that has been added to prominent social media sites, called “Stories”. The most prominent sites that allow you to create stories are Facebook, Instagram, LinkedIn, and there are others, too. Wikipedia explains how stories work in Facebook. Other sites are similar. Facebook Stories are short user-generated photo or video collections that can be uploaded to the user’s Facebook. Facebook... [...]
By analyzing your Facebook advertising results you can measure your ad ROI and prioritize your ad budget and strategies. Social Media Examiner’s Amanda Bond has shared seven metrics to help you correctly analyze your Facebook ad results. Bond says, “Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking? In this article, you’ll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you’re not getting the results you want. #1: Return on Ad Spend Return on... [...]