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Saturday, April 20, 2024

Sprout Social’s Guide to Using Facebook Business Manager

Facebook Business Manager tool allows you to manage multiple Facebook Pages, business assets and ad accounts. With FBM, you can also manage your Instagram accounts and product catalogs. Sprout Social contributor Jacqueline Zote has published a step-by-step guide on how to use Facebook Business Manager. Zote says, “If you’re running a small home business and managing your own social accounts, you don’t necessarily need a Facebook Business Manager account. But it’s a must if: Your business has a team of people managing your marketing efforts and/or your social media presence. You work... [...]

‘Facebook Rolls Out ‘Business Manager’ Tool for Marketers’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Rolls Out ‘Business Manager’ Tool for Marketers”. Todd Wasserman says, “Facebook on Monday officially launched Business Manager, a tool that lets marketers and agencies manage multiple campaigns via one interface. The tool, which Facebook has been rolling out over the last month, lets you assign roles to people working on various campaigns. Facebook also promises that Business Manager will let agencies and clients securely share campaign materials. Business Manager also lets marketers add and delete ad accounts connected... [...]


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