Facebook Messenger has approximately 1.3 billion active users. This big number creates a big marketing opportunity in digital marketing. You can enhance your customer base by connecting to the Messenger users. Medium contributor Larry Kim has published a free guide called ‘Facebook Messenger Chatbot Marketing’ to help you improve your social media marketing. Kim says, “If you want to supercharge your marketing and accelerate growth and revenue, you’ll love this guide. Let’s get started. What is Facebook Messenger Marketing? Messenger marketing is the act of marketing to your... [...]
Archive for the 'Facebook marketing' Category
Social media platforms provide you a great stage to increase exposure and traffic for your business. With these platforms you can also create loyal customers, generate leads and sales. So far, Facebook remains the leading social network. You can advertise on Facebook to reach out to its wide user base and achieve your marketing goals. Social Media Examiner team has published a new YouTube video ‘Advanced Facebook Ad Targeting: A Research Method for Finding Relevant Cold Audiences’ featuring Rick Mulready to help you improve your ad targeting on Facebook. SME team says, “Need... [...]
Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week’ featuring Greg Finn. Zirnheld says, “Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock. This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our show. Plus, we’re telling you why Instagram... [...]
Marketers and advertisers use different tools and tactics to achieve better performance on Facebook. Five such tactics that marketers use are labelled as Facebook 5. According to Facebook, these tactics can transform ad performance and scale across the Facebook Family of Apps. Social Media Examiner’s Lynsey Fraser has published an article highlighting different aspects of Facebook Power 5 Ad Tools. Fraser says, “When the Power 5 tools are used together, they create stronger results for advertisers and better ROI within eCommerce campaigns because Facebook is using its data, statistical... [...]
By verifying your Facebook Page you can get a blue verification badge for the page, which lets people know that your page is authentic. Social Media Examiner’s Grace Duffy has published a new podcast episode on ‘Facebook Page Verification: What Marketers Need to Know’ featuring Gavin Bell. Listen to the podcast to understand these important topics: Facebook Removes Gray Verified Badge From Pages Facebook Removes Post Scheduling for Pages Facebook Changes How Organic Page Impressions Are Calculated Facebook Opens Search Ad Placements to All Advertisers Pinterest Adds New Home... [...]
Andrew Hutchinson of Social Media Today has reported that Facebook is testing ‘Suggested Time’ feature to allow its users schedule their posts on the social network. Hutchinson says, “This is interesting – Facebook is reportedly testing a new ‘Suggested’ option within its post scheduling options for Pages which would enable Page admins to reach their audiences when they’re most active on the platform. As you can see in this image, posted by Facebook Page admin @GIFChaseH (and shared by social media expert Matt Navarra), the new scheduling screen includes... [...]
According to a HubSpot study, 76% of users look for interesting content on Facebook. Also, content consumption on Facebook has increased 57% since 2014. With this rising popularity graph of the social network, most of us are tempted to advertise on Facebook. But not all ads perform well. You need to create the ads that catch attention of your target audience and make them take an action. Social Media Examiner team has published a new podcast episode ‘How to Customize Facebook Ads Based on Customer Awareness Principles’ featuring Ralph Burns. Listen to the podcast to learn how you... [...]
ROI Revolution team has published ‘2019 Facebook Full-Funnel Report’ to help marketers understand how they can strengthen their business with different Facebook tools. This report, focused on Facebook advertising, offers key insights, strategies, and metrics to grow your brand profitably. Download the report to learn following: How both awareness and direct response ads fuel your brand and nurture consumers to a sale. The four platforms of Facebook and the unique strategies to maximize value on each one. Game-changing insights around multi-touch attribution that lead to increased... [...]
Online advertising helps you to reach your target audience and increase sales. With the help of Facebook’s advertising platform you can extend your reach to specific groups and boost your revenue. Social Media Examiner contributor Lynsey Fraser has offered three tips to cut down your Facebook advertising cost and continue to get the same performance. Fraser says, “Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding? In this article, you’ll discover three ways to control your Facebook advertising costs with manual bid strategies. Understand... [...]
Facebook Groups allow you to connect with your audience without increasing ad budget. With this tool you can also improve brand awareness by connecting with more people on Facebook. Social Media Examiner contributor Ben Heath has shared five ways to promote your Facebook Group with Facebook advertisements. Heath says, “If you haven’t already created a Facebook group and linked it to your Facebook page, read this article for the step-by-step process. #1: Create a Facebook Page Likes Campaign A Facebook Page Likes campaign is the original Facebook ad campaign type. When Facebook first... [...]