Facebook Business Manager tool allows you to manage multiple Facebook Pages, business assets and ad accounts. With FBM, you can also manage your Instagram accounts and product catalogs.

Sprout Social contributor Jacqueline Zote has published a step-by-step guide on how to use Facebook Business Manager.

Zote says, “If you’re running a small home business and managing your own social accounts, you don’t necessarily need a Facebook Business Manager account. But it’s a must if:

  • Your business has a team of people managing your marketing efforts and/or your social media presence.
  • You work with vendors who help you run or manage your ads and/or Facebook Page but don’t want to hand over all your assets.
  • You’re an agency that manages multiple Facebook or Instagram Pages and/or ad accounts for clients.
  • You need to control who has access and permission to your Facebook Page and don’t want to hand over ownership to employees or agencies who manage your business assets”.

A step-by-step guide on how to use Facebook Business Manager

Sprout Social

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