Chances are that anyone who visits your website also visits Facebook on a regular basis. They may come to your site, choose to not accept the offer you make for your product or service and then leave. It looks like you have lost a sale.But wait, the next day, they visit Facebook. Suppose you have an ad on Facebook for your product, and they see it again. “Hmm,” they think. “This is advertised on Facebook. Maybe I too quickly turned it down.” Then they click on your ad. Now you have a second chance to market to them; you are “remarketing” to them. And this second... [...]