Seven Metrics to Analyze Facebook Ad Results
By analyzing your Facebook advertising results you can measure your ad ROI and prioritize your ad budget and strategies.
Social Media Examiner’s Amanda Bond has shared seven metrics to help you correctly analyze your Facebook ad results.
Bond says, “Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking?
In this article, you’ll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you’re not getting the results you want.
#1: Return on Ad Spend
Return on ad spend (ROAS) is the amount of revenue generated for every dollar spent on advertising. And, in a nutshell, it’s the metric to use to instantly understand your Facebook and Instagram advertising results. I think of it as the Holy Grail of ad metrics—making sure that every dollar you invest in your advertising efforts is returning you (at minimum) a dollar back in revenue”.
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