Local SEO is different from the average SEO campaigns as the local search results keep changing more frequently. MOZ writer Miriam Ellis has highlighted how location data and reviews can help small businesses and marketers win at local SEO. Ellis has focuses the article on consumer sentiment, authenticity, owner responses, NAP and reviews etc. Ellis says, “We’re now reaching the point from which we can comfortably speculate that high ratings will tend to start correlating more frequently with high local rankings, it’s imperative for local businesses to view low ratings as the serious... [...]

SEO is important for all. For Business-to-business companies, SEO plays the role in getting a good web rank to promotion of their products and services. In his recent article Search Engine Land columnist Garrett Mehrguth has shared advice for the B2B companies on how to treat SEO. Mehrguth says, “If your B2B SEO strategy is based around ranking your own website instead of positioning your brand, you’re missing the bigger picture. The reality is that your own website is no longer the best answer in Google’s mind for the keywords that are lowest in the funnel. Google favors independent... [...]

Quality content and right SEO strategy is a blend for online success. An effective search engine optimization strategy helps you reach masses with your content and inspire readers to become clients. Search Engine Land columnist Jim Yu has posted a comprehensive article on the current SEO and content shifts marketers need to consider for achieving success online. Yu says, “Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the... [...]

More and more brands and marketers are utilizing Facebook, Twitter, Snapchat and other social networks to extend their reach. ‘Lead’ is the buzzword when you are trying your hands on these networks. It is crucial to convert the social media users into a client. Entrepreneur contributor Toby Nwazor has shared three useful tips on how marketers can improve conversion rate on social media. He has focused on boosting engagement, offering value and setting right goals . On boosting engagement, Nwazor says, “It’s called “social media”: You’re expected to socialize.... [...]

Crafting effective reports is an art. A good report presents a clear picture of the work done. Same is the case with SEO report where a client is told about the SEO initiatives taken and the output. MOZ’s Jo Cameron has shared some insightful graphi-rich tips to help marketers prepare effective SEO reports. Cameron says, “The overabundance of keywords has become a bit of a challenge for SEOs. Google is better at gauging user intent — it’s kind of their thing, right? This results in the types of keywords that send traffic to your clients expanding, and it’s becoming trickier to... [...]

SEO is pivotal in online business and marketing. According to a MarketDrive survey, 82% marketers stated that the SEO effectiveness is rising. It is crucial to develop the right SEO strategy to dominate search engines and win at business. Search Engine Land’s Jeremy Knauff has shared useful tips on creating right SEO strategies. One of the ways shared by Knauff is reviring product and services where he says, “It may sound crazy, but writing content about your and their products and/or services can create tremendous opportunities for you, as long as yours are superior in some way. In... [...]

Right website speed matters. There are ways like minimizing HTTP requests, enabling compression and browser catching, optimizing images and CSS delivery, reducing server response time etc. MOZ’s Benjamin Estes has shared some useful tips on how to improve your website speed with some simple and smart steps. Estes has cited PaheSpeed Insights which guide marketers on managing their site speed limits. Estes says, “A first look at PageSpeed Insights’ rules could make you think it’s all about serving fewer bytes to the user. Minify, optimize, compress. Size is only half the story. It... [...]

In the world of search engine marketing, content plays dynamic role to get good rankings. Apart from text, photos, visuals and graphics help marketers promote their products effectively. MOZ’s Rand Fishkin shares tips on the ways to rank hight in Google with these graphical elements. MOZ teams says, “When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Today’s episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare... [...]

The On-Page SEO is all about how well your website’s content is presented to search engines. It focuses on the proper structure of the webpages so that they’re found by the search engines for given keywords and key phrases. On the other hand, Off-Page deals with a website’s overall “authority” on the web. It is a long-term process and takes the time to improve. MOZ’s Ronell Smith has shared eight tips to use off-page SEO to build an online reputation. Smith says, “In working to build your brand’s off-page SEO prowess, links are certainly a benefit, not the... [...]

Different tag managers are used to implemet off-the-shelf tags, like Google Analytics or Facebook tracking. Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place. According to BuiltWith.com, GTP accounts for 72.6% of the tag management market. MOZ’s Sam Nemzer has shared some useful tips on useing GTP for making SEO improvements. Nemzer says, “Tag managers are mostly used to implement off-the-shelf tags, like Google Analytics or Facebook tracking. A lesser-known functionality is to implement... [...]