Learn These Off-Page SEO Strategies to Build Your Online Reputation
The On-Page SEO is all about how well your website’s content is presented to search engines. It focuses on the proper structure of the webpages so that they’re found by the search engines for given keywords and key phrases. On the other hand, Off-Page deals with a website’s overall “authority” on the web. It is a long-term process and takes the time to improve.
MOZ’s Ronell Smith has shared eight tips to use off-page SEO to build an online reputation.
Smith says, “In working to build your brand’s off-page SEO prowess, links are certainly a benefit, not the goal.
Think of it this way:
- Goal of off-page SEO: To accumulate positive signals and interactions for your brand, with the hope of those factors being a net positive.
- Benefit(s) of off-page SEO: Brand mentions, positive reviews, links, etc.
So while it’s important to think of links when making off-page SEO a priority, it’s also vital that you (a) view them in context (important but not singularly so) and (b) give priority to the host of factors that lead to off-page SEO providing a boost for your brand”.
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