Local SEO is different from the average SEO campaigns as the local search results keep changing more frequently.

MOZ writer Miriam Ellis has highlighted how location data and reviews can help small businesses and marketers win at local SEO. Ellis has focuses the article on consumer sentiment, authenticity, owner responses, NAP and reviews etc.

Ellis says, “We’re now reaching the point from which we can comfortably speculate that high ratings will tend to start correlating more frequently with high local rankings, it’s imperative for local businesses to view low ratings as the serious impediments to growth that they truly are. Big brands, in particular, must stop ignoring low star ratings, or they may find themselves not only having to close multiple store locations, but also, to be on the losing end of competing for rankings for their open stores when smaller competitors surpass their standards of cleanliness, quality, and employee behavior”.

Improve Local SEO with Location Data & Reviews


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