Marketing Land has published a podcast with Danny Sullivan reflecting on 21 years covering the search industry. Matt McGee says, “There aren’t many people who can claim to have created an industry, but Danny Sullivan is one of them. When he first published “The Webmaster’s Guide to Search Engines” in 1996, he attracted an audience of online marketing pioneers who wanted to understand how search engines of the day — think Yahoo, AltaVista, Lycos and the like — ranked online content. Soon after, he launched Search Engine Watch and started hosting search marketing conferences. And... [...]
Archive for the 'SEO Tips' Category
An SEO Audit covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis and social-media engagement. Frequent SEO Audios help webmasters keep their sites up-to-date and search engine ready. Search Engine Land columnist Aleyda Solis has shared five must-do technical SEO Audit items for 2017. Solis says, “In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP... [...]
Paid search marketing campaigns help you win customers who are actively seeking the products and services you provide. Search Engine Land columnist Thomas Stern has shared three ways to help marketers achieve desired marketing outcomes such through SEO and PPC. On keeping SEO and paid search together, Stern says, “Optimal online marketing campaigns all come down to the key performance indicators. Once an SEO campaign begins, it can take time to set in and see results. Paid search’s core strength is that it allows for short-term performance with better visibility on specific queries. What... [...]
Ignite Visibility has released a documentary called ‘SEO: The Movie’. It features interviews with SEO experts focusing on the early days of SEO and the impact that affiliate marketers, the impact of Google Toolbar on SEO, how Google’s rankings update impacted webmasters and more. The documentary features Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, Rae Hoffman and Barry Schwartz. It is narrated, produced and directed by John Lincoln, CEO of Ignite Visibility. The Ignite Visibility team says, “The movie covers the early days of SEO when people were “spammin and... [...]
SEO is the core purpose why marketers adopt content marketing. Quality content helps them get good search engine ranking. But to survive in the ranking competition, you need to keep your content fresh and likable. It requires persistent efforts to know what people are in need of and accordingly publication of the suitable content helps. WordStream’s Megan Marrs published an article sharing tips on evergreen content and how to use it for surviving the SEO competition. The article focused on evergreen content ideas, combining content with keywords, tips for creating evergreen content etc. On... [...]
The SMX Advanced 2017 team has uploaded a video of Google’s VP of Product Management, AdWords, Jerry Dischler, talking about future developments and opportunities for advertisers. Jerry’s talk focuses on AMP, machine learning, online-to-offline attribution, new AdWords interface etc. Here is the full video. [...]
Internet bots or web robots are used widely for achieving online marketing goals. Innovation is the key to using the bots and getting better results. MOZ’s Alexis Sanders has published a guide on using JavaScript and SEO. It covers the basics of JavaScript and SEO and how webmasters can use it. Sanders says, “Understanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going to get indexed and the site is not going to rank. The... [...]
Keyword research plays pivotal role in planning and executing your SEO strategy. Marketers are always on hunt for those niche keyword which can help them get good rankings. MOZ writer Brian Childs has shared a six-step guide to target multiple keywords with one page of your websites. On optimizing a page for multiple keywords, Childs says, “If you develop a strategy of optimizing your pages for only one keyword, this can lead to a couple of issues. For example, if a content writer feels restricted to one keyword for a page they might develop very thin content that doesn’t discuss the broader... [...]
MOZ’s Rand Fishkin has posted a video sharing his tips on using using domain authority, page authority and link count metrics. MOZ team says, “How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work”. When and How to Use Domain Authority, Page Authority, and Link Count... [...]
Search Engine Land has updated its Periodic Table Of SEO Success Factors. The updated table focused on factors related to mobile, direct answers and site speed increase. SEL team says, “Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart above summarizes the major factors to focus on for search engine ranking success (and thanks to Column Five Media, for the... [...]