Devising an effective SEO strategy helps online marketers get the right exposure in search engines. MOZ columnist Bill Sebald has shared an article on building effective and long term SEO strategies. Sebald says, “Whether you’re an agency, consultant, or in-house at a company, getting buy-in for an SEO strategy can be challenging. SEOs tend to rely on the support of several different departments (e.g. developers, copywriters, business managers, etc.), usually with their own predetermined goals. Enter the SEO to add more complexity. There’s often a top-down marketing strategy... [...]

SEO is the most important element when it comes to online marketing. And backlinks suggest the reputation your website has build on the web. Entrepreneur writer Jason Parks has shared a seven step guide to acquiring more and more backlinks. Parks says, “This is one of the most important parts of the outreach process. When you fill out a generic contact form on a website, your chances of contributing content are diminished. I don’t have hard statistics on this but I just know this to be true from doing it on a daily basis. If you can find an actual email address for the editor of the website... [...]

MOZ’s Rand Fishkin has posted a video explaining how Google handles CSS and hidden text. MOZ team says, “Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In today’s Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript”. How Does Google Handle CSS + Javascript “Hidden” Text?  [...]

Search Engine Optimization keeps growing and changing with the updates in search engine policies and algorithms. It is very important for marketers to keep themselves abreast of latest SEO trends. Business.com writer Nathan Olnick has shared ten things that marketers can learn from their SEO competitors to keep their policies up to date. Olnick says, “Your competition is one of the obstacles your business will have to face in order to be successful. Keep in mind that in the world of SEO and digital marketing, there’s ideally no one closer to you than your competitors. In this case,... [...]

Site crawling helps webmasters get more visits to their website by getting it a better search engine rank. By getting deeper crawls make your website such that search engines see it as important and valuable. There are several ways you can increase your site crawl rate. But to start with the crawling is the most crucial stage. MOZ’s Dr. Peter J. Meyers has started an article series to guide marketers understand and implement site crawling. In the first part of it Dr. Meyers has addressed how one can start the site crawling process. Dr. Meyers says, “Previously, we at Moz tried to... [...]

AngularJS is a JavaScript framework. This open-source front-end web application framework mainly maintained by Google and by a community of individuals. Sites like Upwork.com, Freelancer.com, Udemy.com and YouTube.com have been using this framework. The AngularJS enables websites to dynamically update a single HTML page as users click on various links. MOZ writer JR Ridley has posted an article on AngularJS and he has included a five-step SEO solution for it. Ridley says, “After working with several clients on their SPA websites, we’ve developed a process for performing SEO on those... [...]

The paid search targeting is growing. According to Merkle’s Digital Marketing Report for Q1 2017, spending on Google AdWords increased 21% year over year in Q1 2017, up from 19% in Q4 2016. MOZ writer Kirk Williams has published an article analyzing the impact of paid search audiences on keyword targeting. On popularity of audience targeting, Williams says, “Let me be clear: I believe audience targeting is popular because there genuinely is value in it (it’s amazing data to have… when it’s accurate!). The insights we can get about personas, which we can then use to power... [...]

Internal links help sites rank better in the search engines. And as compared to getting external links, it i easier to have internal. MOZ’s Rand Fishkin has posted a video with 18 tips to create an internal link strategy. MOZ team says, “Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday”. 18 Internal Link Tips for SEO  [...]

The SEO today is focused on the customers and delighting them with the content they like. But according to Entrepreneur writer, Mike Le, solely focusing on the users while planning your SEO campaigns may hurt your SEO. Le has shared four ways to keep your SEO efforts in a way so that they bring successful result. Many marketers combine pages to attract the search engines, on this Le says, “There’s a big temptation to combine relevant existing pages into long, all-purpose pages to make browsing convenient for users. However, each existing page may already have its own keyword rankings. When... [...]

Tag Sprawl is “unchecked growth of unique, user-contributed tags resulting in a large amount of near-duplicate pages and unnecessary crawl space”. The fake pages created around popular keywords is an example of tag sprawl. Almost all Internet marketers are facing the Tag Sprawl problem. To solve it MOZ writer Russ Jones has presented some solutions which starts with finding the good and bad tags. On how to identify the good tags, Jones says, “Keeping the goal in mind of identifying good tags, labeling bad tags, and relating bad tags to good tags, we employed more than a dozen... [...]