It is very important for marketers to keep themselves abreast of the latest search engine trends and techniques. Proper SEO knowledge can help them take their business to new heights. MOZ’s Cyrus Shepard has shared 7 hacks for increased search engine rankings in this week’s Whiteboard Friday video. The MOZ team says, “You may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today’s Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways... [...]

Over the Internet, link building helps webmasters and marketers build a network which helps them expand their boundaries and make more sales. It is important to learn effective link building tactics for optimizing the web presence. CMI’s Mike Murray has shared more than 34 link-building tips, tools, and examples to help markets improve their SEO and enhance website traffic. The tips focus on effectiveliy prioritizing, tracking keyword rankings, using right link-building tools, effective research and more. Murray says, “When you get more links, your search engine rankings can improve... [...]

Michael Guta says, “Google (NASDAQ:GOOGL) recently suggested more steps toward eliminating duplicate content across the web. And website owners, including small business owners, may want to pay attention considering the search engine has a history of eventually penalizing sites for not taking heed. Google Noindex Advice Specifically, websites currently republishing content sourced from original authors are now encouraged to “noindex” that content. This Google noindex advice is something most content creators are unlikely to follow. In a fight to rank on the top page of Google, specifically... [...]

MOZ team says, “Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google’s official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you ought to carefully consider how your overlays and modals work and whether the gains are worth the sacrifice”. Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO MOZ  [...]

Jono Alderson says, “Websites, like the businesses who operate them, are often deceptively complicated machines. They’re fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately obvious to stakeholders or developers. Even seemingly simple sites are often powered by complex technology, like content management systems, databases, and templating engines. There’s much more going on behind the scenes — technically and organizationally — than you can easily observe by crawling a site or viewing the... [...]

Tom Capper says, “Back in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose of links and PageRank had been to approximate traffic. Essentially, back in the late ’90s, links were a much bigger part of how we experienced the web — think of hubs like Excite, AOL, and Yahoo. Google’s big innovation was to realize that, because people navigated the... [...]

Rolando Herrerasays, “SEO is one of the most important strategies in online marketing. For this reason, we’ve compiled 8 SEO strategies that have proven to be effective over time. The right SEO approach can effectively lower your user audience cost and lead you to success. Search Engine Optimization (SEO) is one of the most important strategies in modern digital marketing. A successful SEO strategy will help your website find a place at the top of the search engines results pages (SERP). The right SEO approach can help you get an abundance of traffic and lower your Customer Acquisition... [...]

Dr. Peter J. Meyers says, “Just over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%. While there haven’t been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google results are secure. MozCast is, of course, just one data set, so I asked the folks at Rank Ranger, who operate a similar (but entirely different) tracking system, if they... [...]

Laura Forer says, “It’s hard enough for marketers to keep up with email trends and shopping trends, but keep up they must. And one of the most fickle channels marketers need to follow is SEO. We wrote about SEO predictions earlier this year, and now we’re highlighting an infographic by web agency KOL Limited with seven more trends to watch. User intention will be a key focus, the agency predicts, meaning that the context—and not just the keywords—of the user’s search will gain importance. The infographic also predicts that brands will revisit the use of HTTPS in their... [...]

Annie Pilon says, “Chances are, you use some type of social media or content strategy to market your small business. But since so many other businesses use those same platforms, you have to constantly find new ways to make your business stand out. For ideas and tips on using social media and content marketing for your small business, check out these tips from members of our small business community. Prepare and Execute a Social Media Crisis Management Plan If you’ve been in business for more than a day, you’ve likely experienced a crisis or two. And when that happens, it’s important... [...]