More and more brands and marketers are utilizing Facebook, Twitter, Snapchat and other social networks to extend their reach. ‘Lead’ is the buzzword when you are trying your hands on these networks.

It is crucial to convert the social media users into a client. Entrepreneur contributor Toby Nwazor has shared three useful tips on how marketers can improve conversion rate on social media.

He has focused on boosting engagement, offering value and setting right goals .

On boosting engagement, Nwazor says, “It’s called “social media”: You’re expected to socialize. That’s why encouraging engagement is key for an effective marketing campaign. It will help you build the know, like and trust factors that will make people convert.

Create engaging posts, give your target audience the opportunity to interact with you, and of course, get to know you better in the process. In fact, that kind of interaction creates a bond such that the next time you make an offer, your audience will be more prone to going for it”.

Boost Your Conversion Rate on Social Media

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