Making your subscribers open and respond to your emails or take actions is one of the biggest challenges that we marketers face today. But at the same time email marketing is one of the most successful forms of marketing that surely gives good ROI. HubSpot columnist Aja Frost has shared seventeen email subject lines that can help you improve your open rates. Frost says, “Use these subject lines knowing that they’ve been tried, tested, and verified to work by reps around the world. 1) “Have you tried [restaurant in prospect’s town]?” The salesperson who suggested this... [...]

Email marketing as we know it is one of the most successful and most used forms of marketing. Depending upon the content of your email including the subject, body and the offers they have, you might have experienced ups and downs in your email marketing results. Martech columnist Brent Sleeper has shared five ways to make your emails irresistible and achieve your marketing goals. Sleeper says, “As marketers, we need to remember that word, gestalt, whenever we’re tempted to lean on a checklist of features or specs to market a product. The reason is quite simple: user and customer experience... [...]

ReturnPath has published the ‘2018 Email Marketing Lookbook’. This guide provides information on email program fundamentals that are essential to a successful email program. The ReturnPath team says, “Today’s email marketers strive to build relationships with their customers and drive revenue through the email channel. Building an optimized email program requires marketers to incorporate certain key email campaigns designed to keep customers engaged throughout the subscriber lifecycle. To help marketers build and run an effective email program, we created our latest guide—2018... [...]

HubSpot team has published a new video dealing with the email marketing and GDPR regulations. The title of the video is “Is This The End of Email Marketing? How to Survive the GDPR Regulations”. We found this video on YouTube and have curated it for your convenience. Email is a topic close to the heart of any online marketer. But you may be wondering what GDPR is and whether you should care. We found this definition online “GDPR (General Data Protection Regulation) The General Data Protection Regulation (GDPR), agreed upon by the European Parliament and Council in April 2016,... [...]

Since email marketing is one of the most used and oldest forms of marketing, it needs renovation in terms of the design and content we send to the prospects and clients. AWeber columnist Annie Chun has shared six email template design tips to help marketers plan better campaigns. Chun says, “More than 260 billion emails are sent around the world every single day. So how do you make sure your messages stand out in a subscriber’s inbox? Well, great content, for one. But another extremely important factor: email design. Eye-catching emails that effectively communicate your message will improve... [...]

Now that the new year is underway, we marketers need to improve our game. Customers are expecting more and better content from us. Kevin Fahey has just released a new Internet Marketing Checklist, the second in his series, to help us in this task. You will probably recall that Volume 1 was all about how to create and launch a new product. It contained 18 checklists for all the things you need to do to bring an information or software croduct to market. If you missed volume 1, you can get your copy here: IM Checklist, Volume 1. IM NewsWatch intends to launch a collection of products in the future,... [...]

Email list segmentation helps you to target different types of customers based on their interests, needs and geography. If you are able to deploy this process successfully, you can make your email marketing more rewarding. AWeber columnist Sam Hollis has answered the seven most common questions that marketers have about email list segmentation. Hollis says, “As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices,... [...]

Email marketing has been an inevitable part of the businesses for more than twenty years now. Even after the introductions of new tools and technologies, email remains at the center stage. Marketing Land columnist Scott Heimes has shared four strategies to help marketers achieve email marketing success in the year 2018. Heimes says, “The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s offers stand out. While we can’t guarantee opens, we can offer readers a few data-driven tips and tricks that just might... [...]

Personalization is a crucial element in attracting new customers and retaining them for a longer period. It is of utmost importance when it comes to approaching your prospects and making them take an action. When it comes to email marketing, the personalization tactic becomes even more important as you are directly approaching the prospects. ReadWrite contributor Brad Anderson has shared four email personalization tactics that can help you get mor clicks. Anderson says, “With email volumes rising by double digits each year, however, crafting effective campaigns is no longer as simple as... [...]

HubSpot columnist Leslie Ye has shared seventeen serious mistakes that marketers make in their sales emails. Leslie says, “You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate. So it’s imperative that you get that first email right. While you can’t control whether your email garners a response, you can control everything else... [...]