Email marketing is going to be one of the key tools for reaching out prospects and customers during the upcoming holiday season. You can win more customers with well-designed and planned emails.HubSpot columnist Meg Prater has shared seven email templates to help marketers boost their performance during the holidays.Prater says, “‘Tis the season for sugar plums and stalled deals. You release emails into a void darker than Black Friday, and the only thing you’re collecting is OOO auto-replies. And while regular people enjoy slices of pie and seemingly endless vacation, you’re enjoying... [...]

Email newsletters are a great way to hold your audiences for a longer period of time and keep promoting your products and services. A newsletter woven around your products helps you to boost your sales.HubSpot columnist Margo Aaron has shared four strategies to write email newsletters that your subscribers would love to read.Aaron says, “A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.”We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to say this... [...]

Kissmetrics is hosting a webinar on ‘Making email campaigns in a social world’ on Thursday, November 30 at 10.00 am PT.The Kissmetrics team says, “Email marketing is the cornerstone of many digital marketing strategies. However many of the tried and tested techniques are being challenged by social media and mobile apps. The way we consume content is becoming more rapid and visual, and it’s all thanks to social media.In this webinar we’ll look at how to:Create email campaigns that are optimised for a mobile and social worldCombine social media, mobile apps, and email... [...]

Constant Contact has published a video on creating best holiday marketing emails. The video shares some important strategies to create outstanding holiday emails.Rustin Nethercott says, “If your business wants to make the most of the holiday season, then you’ve likely already been preparing holiday specials and festive discounts.Now you just need to let your customers know all the great things your business is offering!We’ll show you how to plan your email marketing for Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday.Watch the video below and learn how... [...]

Creativity matters in all the forms of marketing and email is not an exception. A well-designed email campaign will help you get more leads and conversions.Online marketing company Constant Contact has shared 30 creative ideas for holiday email marketing.Ryan Pinkham says, “Do you know what emails you’re sending your subscribers this holiday season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help.Start with the perfect holiday email template. Then, customize your message to show off... [...]

Apart from the HubSpot’s eight email marketing tips for the holiday season, we are sharing a 13-point checklist to create great holiday emails published by BigCommerce columnist Graeme Keeton.Keeton says, “Here are the top tips and best practices for building a holiday email marketing campaign that converts.Use your brand to create loyal customers: Don’t buy a subscriber listMake your email subscription opt-in easy for site visitors: An exit intent pop-up or subtle sign-up box are 2 optionsRegularly monitoring your list for typos, invalid addresses and inactive members: The... [...]

According to BigCommerce, a series of emails (versus a one-off email) can get 69% more orders on your cart recovery, 90% more orders on your customer reactivation and 93% more orders on your welcome campaigns. Email will play a crucial role in helping marketers and brands reach more prospects in the upcoming holiday season.To help marketers succeed in the upcoming holiday season, HubSpot has compiled a blog post sharing various marketing expert tips on using email marketing.Kevin George says, “Ready or not, the holidays are right around the corner. And that means it’s time for email... [...]

Email marketing is a constantly evolving channel for promoting and marketing your brand. Thought it offers good return, by incorporating some strategies you can make your email marketing more impactful.HubSpot has shared seven email templates to help marketers make most of their email marketing efforts.says, “Are you a multi-tasker? That might not be a good thing. A study by the American Psychological Association found shifting tasks causes temporary mental barriers, which swallow up to 40% of your productive time.If you’re keeping busy with tasks that are necessary but don’t... [...]

Email marketing is one of the most popular forms of marketing and also it stands as one of the most challenging as it is not that easy to make your subscribers take an action.HubSpot columnist Heather R Morgan has shared three tips to help marketers craft better propecting emails.Morgan says, “Although researching 500 prospects one at a time isn’t efficient, make the effort to write targeted, personalized messages. With 10 minutes of research, you can learn enough about your buyer persona to double your email response rate.Here are three questions about your prospects that you must... [...]

Personalization is the key in any form of marketing and email stands at the center of it. Personalization in your email marketing campaigns helps you to make your subscribers feel that they are ‘important’.HubSpot columnist Amanda Zantal-Wiener has shared examples of thirteen email campaigns that can help you to build personalized email experiences.Amanda says, “If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox.It starts to feel like a chore, because what’s in there isn’t... [...]