HubSpot columnist Leslie Ye has shared seventeen serious mistakes that marketers make in their sales emails.

Leslie says, “You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate.

So it’s imperative that you get that first email right. While you can’t control whether your email garners a response, you can control everything else — and you should.

If the core of your email is an insight or resource, think of your writing as the packaging. Even if you’re an expert, it’ll be hard to build credibility if your online communication is riddled with spelling and formatting errors. Below are the worst errors that’ll cause salespeople to embarrass themselves over email. Beware!

Sales Email Mistakes to Avoid at All Costs

1) Misspelling words

According to Grammarly’s analysis, misspelled words were by far the most common email mistake people made in 2017. Use a tool that checks your spelling as you type to catch your errors without slowing yourself down”.

The 17 Worst Sales Email Writing Mistakes


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