Email is the backbone of any brand and marketer. In the world of communication it is considered to be an authentic medium that helps marketers stay in touch with their customers. Email plays a pivotal role in helping marketers raise their sales. HubSpot has shared seven effective sales email templates that can add value to your email marketing. Leslie Ye says, “We know prospecting can seem daunting, and a string of unreturned calls and unanswered emails is discouraging, to say the least. So, we’ve got your back. The 3 Key Elements of Good Sales Prospecting Emails Any good sales email... [...]

Don’t get banned by your email autoresponder company, and don’t get placed into your clients’ spam folder. Both are bad for business (that’s an understatement.) We first learned about how aggressive email processors are in keeping emails from inboxes when we received a note today from Phil Benham, the Managing Partner of NetDyno LLC. Benham was banned by his own autoresponder company for using a JVZoo affiliate link in his emails. They allow affiliate links, generally; it’s just that JVZoo was blacklisted in their system. When you are told you can’t promote offers... [...]

In email marketing, delivery is the utmost important thing. To make subscribers read you emails, you need to make them get it first. Entrepreneur contributor Colin Daretta has shared a useful article sharing tactics to improve your email deliverability. Daretta  says, “Think of your email list as a garden that requires constant nurturing. While many delicious fruits and vegetables may grow therein, weeds will also spring up from time to time. Left untended, the weeds will overrun your garden and ravage your otherwise healthy plants. But, if you actively prune those weeds so your vegetables... [...]

Email is the backbone of anyone’s marketing efforts. It has been the most successful tool that has been there. With rising competition it is important for us to try different tactics that can make subscribers open and read the emails. Entrepreneur contributor Chirag Kulkarni has shared four useful tips to improve email open rates. Kulkarni says, “The key to a well-received email is to stand out — not just in the message, but in the entire marketing strategy that revolves around it. These four tips can help you make that happen: 1. Email people, not groups. Everyone prefers being... [...]

Whether to use HTML or not – is a big question for most email marketers. A well-designed HTML email gets subscribers’ attention and gives better results. Marketing Land columnist Len Shneyder has shared some useful insights on using HTML in email campaigns. Shneyder has also shared some best practices for B2B email marketing. Shneyder says, “This faulty habit of eschewing HTML due to unwarranted concerns around deliverability and B2B audience expectations plagues many marketers. Here’s the case for why employing HTML in B2B emails is unequivocally the right choice, along... [...]

A Marketing Land article citing an Lifecycle Marketing report has stated that in 2017 mobile email conversion rates caught up with that of desktop. Bot the mobile and desktop emails averaged 3.3% in the year. More than 30 billion emails were sent last year. In Q4 2017, 9 billion emails were sent. According to the report, the email volume was up 18% year over year in 2017. Amy Gesenhues says, “Lifecycle Marketing’s data revealed mobile email conversion rates have caught up to desktop conversions, with both at an average of 3.3 percent for the year. It also claims email adoption on... [...]

Email marketing is a process that requires to be communicative and cautious in the use of your language in the copy you write. A welcome email is an opportunity that gives you the scope to establish an ever lasting relation with your subscriber. AWeber columnist Jill Fanslau has shared three tips that can help you to write a perfect welcome email. Fanslau says, “Your welcome email is the very first message you send to your subscribers — so it’s important to make a fantastic first impression. The reason: If you dazzle your readers with your welcome email, they’ll be more likely to open... [...]

Email marketing works at its best for last so many years. It has proven its worth as one of the most useful ways to market online. In email marketing, personalization is the key that can help you achieve your marketing goals. Entrepreneur contributor Jonathan Herrick has shared some useful tips to help marketers improve their email marketing with personalization. Herrick says, “The following steps will help you design and implement an automated, personalized email strategy that resonates with prospects and whisks them through your sales funnel. 1. Segment your data like a pro. Your message... [...]

Email marketing is a form used by most marketers with higher or lower success ratio. Most brands too have their email promotion arrangements. HubSpot columnist Ellie Burke has shared nine tips to help marketers improve their email marketing. Burke says, “In this post, we’ll explore a number of commonly overlooked email habits you should start breaking and experimenting with to find the best strategy for your company. 1. You Always Use the Same Sender Name How to Break It: Get Friendly With Your “From” Name While it’s helpful to set certain expectations with your email recipients,... [...]

To make your email campaigns successful you need to convey your message in an effective manner so that it is perceived rightly by the receivers. It is your copywriting skill that matters when it comes to influencing the prospects and customers. Econsultancy columnist Nikki Gillialnd has shared eight tips to help marketers write a great email copy. Gilliland says, “From send times to split testing, there are many factors that can impact the success of email marketing campaigns.  Copywriting remains one of the biggest, often being the difference between a mediocre email (sent straight to the... [...]