Email list segmentation helps you to target different types of customers based on their interests, needs and geography. If you are able to deploy this process successfully, you can make your email marketing more rewarding.

AWeber columnist Sam Hollis has answered the seven most common questions that marketers have about email list segmentation.

Hollis says, “As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices, content creation and website optimization.

But one of the most popular topics we’re asked about: segmentation.

That’s why I’ve compiled a list of the most commonly asked questions about segmenting your list.

Why should I use segmentation?

Your subscribers aren’t all the same. By segmenting, you can easily send them content they actually care about! This personalization can lead to higher open and click-through rates, lower unsubscribe rates, better deliverability and more conversions than non-segmented lists. In fact, segmented emails can drive up to 77 percent of your overall email ROI, according to the Direct Marketing Association.

Here’s a simple way to think about it: Your master list of subscribers is a rainbow. Each color — or subgroup — wants to hear from you. However, blue may not want to read the same content as yellow. By segmenting your list, you can send targeted emails just to your blue subgroup or your yellow subgroup. Everyone is happy!”

The Top 7 Questions Everyone Has about Email List Segmentation

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