Personalization is a crucial element in attracting new customers and retaining them for a longer period. It is of utmost importance when it comes to approaching your prospects and making them take an action. When it comes to email marketing, the personalization tactic becomes even more important as you are directly approaching the prospects. ReadWrite contributor Brad Anderson has shared four email personalization tactics that can help you get mor clicks. Anderson says, “With email volumes rising by double digits each year, however, crafting effective campaigns is no longer as simple as... [...]
Archive for the 'email marketing' Category
HubSpot columnist Leslie Ye has shared seventeen serious mistakes that marketers make in their sales emails. Leslie says, “You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate. So it’s imperative that you get that first email right. While you can’t control whether your email garners a response, you can control everything else... [...]
Email marketing has survived as one of the long lasting forms to reach out prospects and customers and keep your sales going. To help marketers improve their email marketing in 2018, Marketing Land columnist Ryan Phelan has shared nine tips. Phelan says, “I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins to build in late October. No, I’m not a masochist. I just want to see how today’s email marketers are putting everything they’ve learned about email into practice and sending me emails that are a creative delight... [...]
Email marketing keeps evolving and it will continue to change in the new year. Econsultancy columnist Nikki Gilliland has compiled expert predictions on the 2018 email trends. Gilliland says, “We’ve taken a look back at email in 2017, so now it’s time to stargaze into the year ahead. Before we do, don’t forget you can check out these additional resources: Email Marketing Best Practice Guide Email & eCRM Training From traffic to transactions Steven Ledgerwood, Managing Director UK, Emarsys: Big-name brands have been exploring ways to turn email from a traffic channel to a direct... [...]
Email marketing is one of the most successful forms of marketing. 59% of B2B marketers say email is their most effective channel in terms of revenue generation. And 28% of consumers would like to receive promotional emails more than once per week. To help marketers find out how email performed in the year, Econsultancy columnist Nikki Gilliland has summarized the email marketing trends of 2017. Gilliland says, “We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends. With help from some industry experts,... [...]
Content Marketing Institute is hosting a webinar on ‘The Best Email Marketing of 2017’ on Tuesday, December 19 at 2.00 pm EDT. CMI team says, “We see A LOT of email here at Emma, and these are hands down some of the best of 2017. Join Customer Marketing Manager Jamie Bradley and Senior Content Writer Jeff Slutz as they break down our favorite email campaigns of the year and make predictions on the strategies successful marketers will be using in 2018 and beyond. You’ll learn: Design tips top brands are using to stand out in the inbox Content strategies to maximize engagement... [...]
Email marketing enables businesses to reach out prospects and customers with personalized messages and promotions. Applying new tactics can help you get better subscriber response. AWeber columnist Liz Willits has shared information about 95 tools that can help marketers improve their email marketing efforts. Willits says, “Ultimately, email marketing has one purpose: to skyrocket your business growth. And at AWeber, we believe that should be the case whether you’re an AWeber customer or simply a raving fan of our blog content. That’s why we launched 95 new tools in 2017 to help you be... [...]
Content Marketing Institute is hosting a webinar on ‘The Best Email Marketing of 2017’ on Tuesday, December 19 at 2.00 pm EDT. CMI team says, “We see A LOT of email here at Emma, and these are hands down some of the best of 2017. Join Customer Marketing Manager Jamie Bradley and Senior Content Writer Jeff Slutz as they break down our favorite email campaigns of the year and make predictions on the strategies successful marketers will be using in 2018 and beyond. You’ll learn: Design tips top brands are using to stand out in the inbox Content strategies to maximize engagement... [...]
According to HuffPost, an average US worker spends more than six hours a day checking emails. Emailing can be always better if you have grip on some of the shortcuts. HubSpot columnist Scott Tousley has shared thirty shortcuts that saved him sixty hours per year. Tousley says, “One year ago, I invested about two minutes into learning shortcuts for Gmail. Since then, it’s saved me about one second per email action (ex. deleting, reply, composing, etc), which equals roughly 15 minutes per day. That means over the past year, I’ve spent 60 fewer hours in Gmail. As a marketer, this... [...]
Email segmentation allows you to offer more relevant content to your email recipients. With segmentation you can customize your campaigns depending upon the requirements or location of the subscribers. AWeber columnist Sam Hollis has answered seven email list segmentation related questions in his blog post. Hollis says, “As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices, content creation and website optimization. But... [...]