Now that the new year is underway, we marketers need to improve our game. Customers are expecting more and better content from us.Kevin Fahey has just released a new Internet Marketing Checklist, the second in his series, to help us in this task.You will probably recall that Volume 1 was all about how to create and launch a new product. It contained 18 checklists for all the things you need to do to bring an information or software croduct to market. If you missed volume 1, you can get your copy here: IM Checklist, Volume 1.IM NewsWatch intends to launch a collection of products in the future,... [...]

Email list segmentation helps you to target different types of customers based on their interests, needs and geography. If you are able to deploy this process successfully, you can make your email marketing more rewarding.AWeber columnist Sam Hollis has answered the seven most common questions that marketers have about email list segmentation.Hollis says, “As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices,... [...]

Email marketing has been an inevitable part of the businesses for more than twenty years now. Even after the introductions of new tools and technologies, email remains at the center stage.Marketing Land columnist Scott Heimes has shared four strategies to help marketers achieve email marketing success in the year 2018.Heimes says, “The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make their New Year’s offers stand out. While we can’t guarantee opens, we can offer readers a few data-driven tips and tricks that just might... [...]

Personalization is a crucial element in attracting new customers and retaining them for a longer period. It is of utmost importance when it comes to approaching your prospects and making them take an action.When it comes to email marketing, the personalization tactic becomes even more important as you are directly approaching the prospects.ReadWrite contributor Brad Anderson has shared four email personalization tactics that can help you get mor clicks.Anderson says, “With email volumes rising by double digits each year, however, crafting effective campaigns is no longer as simple as... [...]

HubSpot columnist Leslie Ye has shared seventeen serious mistakes that marketers make in their sales emails.Leslie says, “You never get a second chance to make a good first impression. And when that first impression is made via email, it’s even harder to come off the way you want to. Without the benefit of an in-person interaction, you can’t exactly build rapport or pivot your strategy if something you’re saying doesn’t resonate.So it’s imperative that you get that first email right. While you can’t control whether your email garners a response, you can control everything else... [...]

Email marketing has survived as one of the long lasting forms to reach out prospects and customers and keep your sales going.To help marketers improve their email marketing in 2018, Marketing Land columnist Ryan Phelan has shared nine tips.Phelan says, “I anticipate Christmas and the holiday season as eagerly as anybody. I even look forward to the flood of emails that begins to build in late October. No, I’m not a masochist. I just want to see how today’s email marketers are putting everything they’ve learned about email into practice and sending me emails that are a creative delight... [...]

Email marketing keeps evolving and it will continue to change in the new year. Econsultancy columnist Nikki Gilliland has compiled expert predictions on the 2018 email trends.Gilliland says, “We’ve taken a look back at email in 2017, so now it’s time to stargaze into the year ahead.Before we do, don’t forget you can check out these additional resources:Email Marketing Best Practice GuideEmail & eCRM TrainingFrom traffic to transactionsSteven Ledgerwood, Managing Director UK, Emarsys:Big-name brands have been exploring ways to turn email from a traffic channel to a direct... [...]

Email marketing is one of the most successful forms of marketing. 59% of B2B marketers say email is their most effective channel in terms of revenue generation. And 28% of consumers would like to receive promotional emails more than once per week.To help marketers find out how email performed in the year, Econsultancy columnist Nikki Gilliland has summarized the email marketing trends of 2017.Gilliland says, “We’re rapidly reaching the end of 2017, so it’s a good time to look back on the past 12 months and discuss the most important email trends.With help from some industry experts,... [...]

Content Marketing Institute is hosting a webinar on ‘The Best Email Marketing of 2017’ on Tuesday, December 19 at 2.00 pm EDT.CMI team says, “We see A LOT of email here at Emma, and these are hands down some of the best of 2017. Join Customer Marketing Manager Jamie Bradley and Senior Content Writer Jeff Slutz as they break down our favorite email campaigns of the year and make predictions on the strategies successful marketers will be using in 2018 and beyond.You’ll learn:Design tips top brands are using to stand out in the inboxContent strategies to maximize engagement... [...]

Email marketing enables businesses to reach out prospects and customers with personalized messages and promotions. Applying new tactics can help you get better subscriber response.AWeber columnist Liz Willits has shared information about 95 tools that can help marketers improve their email marketing efforts.Willits says, “Ultimately, email marketing has one purpose: to skyrocket your business growth.And at AWeber, we believe that should be the case whether you’re an AWeber customer or simply a raving fan of our blog content.That’s why we launched 95 new tools in 2017 to help you be... [...]