Content Marketing Institute is hosting a webinar on ‘The Best Email Marketing of 2017’ on Tuesday, December 19 at 2.00 pm EDT.CMI team says, “We see A LOT of email here at Emma, and these are hands down some of the best of 2017. Join Customer Marketing Manager Jamie Bradley and Senior Content Writer Jeff Slutz as they break down our favorite email campaigns of the year and make predictions on the strategies successful marketers will be using in 2018 and beyond.You’ll learn:Design tips top brands are using to stand out in the inboxContent strategies to maximize engagement... [...]

According to HuffPost, an average US worker spends more than six hours a day checking emails. Emailing can be always better if you have grip on some of the shortcuts.HubSpot columnist Scott Tousley has shared thirty shortcuts that saved him sixty hours per year.Tousley says, “One year ago, I invested about two minutes into learning shortcuts for Gmail.Since then, it’s saved me about one second per email action (ex. deleting, reply, composing, etc), which equals roughly 15 minutes per day.That means over the past year, I’ve spent 60 fewer hours in Gmail.As a marketer, this... [...]

Email segmentation allows you to  offer more relevant content to your email recipients. With segmentation you can customize your campaigns depending upon the requirements or location of the subscribers.AWeber columnist Sam Hollis has answered seven email list segmentation related questions in his blog post.Hollis says, “As a member of AWeber’s award-winning Customer Solutions team, my teammates and I field more than 700 calls, emails and chats from customers every day. We answer questions about account setup, email marketing basics, best practices, content creation and website optimization.But... [...]

AWeber has published a free guide to making money with email marketing. This guide shares seven ways to use email marketing for earning online.Brandon Olson says, “When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads . . .  It’s email.Email marketing has the highest conversion rates of any marketing channel. In fact, sixty-six percent of online consumers made a purchase after receiving an email marketing message — which is more than social and direct mail, according to the Data & Marketing Association. And... [...]

Email occupies a significant position in the marketers’ list of tools and technologies to use for their promotional campaigns. A successful email marketing campaign brings good revenue.Forbes contributor Christina Hagopian has shared five strategies to plan and execute effective email marketing campaigns.says, “When I started my career as a graphic designer, I never imagined that the focus of my work would be email marketing. Like most people living in the digital era, I have never uttered the phrase, “I wish I got more email.” Even my husband has accused me (lovingly) of designing... [...]

Content Marketing Institute is hosting a webinar on ‘The Best Email Marketing of 2017’ on Tuesday, December 19 at 2.00 pm EDT.CMI team says, “We see A LOT of email here at Emma, and these are hands down some of the best of 2017. Join Customer Marketing Manager Jamie Bradley and Senior Content Writer Jeff Slutz as they break down our favorite email campaigns of the year and make predictions on the strategies successful marketers will be using in 2018 and beyond.You’ll learn:Design tips top brands are using to stand out in the inboxContent strategies to maximize engagement... [...]

Data plays a pivotal role in email marketing as you can make your campaigns personalized by using it appropriately. CMI columnist Cathy McPhillips has shared five steps for improving your subscriber data to strengthen your email marketing.McPhillips says, “When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event (Content Marketing World) attendees.Ever ambitious, Joe’s goal was always “double it.” And yes, double them we did.... [...]

Kissmetrics is hosting a webinar on ‘Making email campaigns in a social world’ on Thursday, November 30 at 10.00 am PT.The Kissmetrics team says, “Email marketing is the cornerstone of many digital marketing strategies. However many of the tried and tested techniques are being challenged by social media and mobile apps. The way we consume content is becoming more rapid and visual, and it’s all thanks to social media.In this webinar we’ll look at how to:Create email campaigns that are optimised for a mobile and social worldCombine social media, mobile apps, and email... [...]

There were plenty of deals projected by the retailers on this Black Friday. Many of them applied new tactics to get better results. Econsultancy has shared seven email strategies used by 10 retailers on Black Friday.Nikki Gilliland says, “Checking your email on Black Friday is like coming back to work after two weeks off.When you’re inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention.So, did any retailers manage to pique my interest this year? Here’s a run-down of some Black... [...]

Emojis bring an impact to your email marketing as they help you convey your emotions to your readers. Econsultancy columnist Parry Malm has published an article describing how marketers can rightly use the emojis to make their email campaigns successful.Malm says, “Emojis are in lots of subject lines these days. But do they work?We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines.Should we Emoji… or should we eNOji?Ever since the Oxford English Dictionary named the “Laughing face with tears of joy” as the word of the... [...]