The latest article on HubSpot blog is titled “Sales Email Tracking Is Creepy & Useless Without An Engagement Strategy”. Michael Pici says, “Marketers have been using email open and click data since the 1990s. But when we advise sales reps to use the same technology … suddenly we’re “creepily spying” on our prospects. By understanding email engagement behaviors, marketers can determine how to approach their audience with messages that are sure to resonate. Email tracking can and should be used just as effectively in sales to understand if a prospect... [...]
Archive for the 'email marketing' Category
MarketingSherpa has released a case study titled “B2B Email Marketing: Behavior-based closeout campaign produces 808% ROI”. Allison Banko says, “When one season segues into the next, change ensues. Temperatures transform and a new set of colors, trends and fashions come out to play. Because of this, companies that market seasonal products must adapt inventories, swapping out the old for the new. This creates a dire need for these companies to move excess inventory in an economical way. Today’s B2B case study zeroes in on how MarketingSherpa Email Award winner Creative Co-Op... [...]
The latest article on ‘MarketingProfs’ is titled “The Most Effective Email Subject Line Length”. Ayaz Nanji says, “Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science. For the emails analyzed, those with 6-10 word subject lines had a 21% open rate. Those with subject lines containing five or fewer words ranked second with a 16% open rate, and those with 11-15 words had a 14% open rate. Despite the effectiveness of shorter subject lines, most emails... [...]
The latest article on HubSpot blog is titled “The Essential Email Marketing Metrics You Should Be Tracking”. Sarah Goliger says, “There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples ofbrilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email... [...]
The latest article on ‘Marketing Land’ is titled “Everything You Need To Know About Gmail’s Auto-Unsubscribe”. Tom Sather says, “Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to unsubscribe from messages they no longer want to receive. On most promotional messages with unsubscribe options, Gmail users are seeing a more prominent link at the top of the email beside the sender’s name, allowing them to unsubscribe without looking around for the typical place at the bottom of the... [...]
The latest Silverpop blog post is titled “Infographic: Mobile Email, Search and Purchase Behaviors”. Ellen Valentine says, “Your customers increasingly prefer to communicate through their mobile devices. Consider: Mobile now accounts for more than half of email opens, and consumers spend more than 15 hours per week on mobile research. Want more? Online retail visits from mobile devices generated more than 20 percent of online retail sales on Black Friday 2013, while mobile app use in 2013 posted 115 percent year-over-year growth.Keep mobile optimization at the top of your list,... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “Top 5 tips for email remarketing”. Liz Gould says, “Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use of behavioral data to target extremely relevant and timely email communications. The most common remarketing campaigns are abandoned shopping cart or form and site browse. Below are our top 5 quick tips to consider for your remarketing campaigns: Think outside the cart! If you have any process on your Website, such as a page with... [...]
The latest ‘Web Marketing Today’ blog post is titled “17 Ways to Jumpstart your Email Opt-in Box”. Pamella Neely says, “There are dozens of things you can do to get more email subscribers. Hosting a webinar, pay-per-click advertising, guest blog posting, and Facebook contests are just a few of them. But the easiest way to grow your list is to improve your opt-in box. If your email list is barely growing, or even slowly shrinking due to list churn, consider these 17 items. Add an opt-in form to every page of your site. Don’t just add a link to sign up forms – add the form itself.... [...]
The latest ‘Econsultancy’ blog post is titled “Six cute examples of email design and creative”. Ben Davis says, “Emails, from one to the next you either love them or hate them. Bad ones are deleted and I even enter the bin and ‘delete forever’ if I think a particular example is karmically altering my inbox. In the past I’ve written about some things I like to see in emails. I’ve been on the look-out again and here you’ll find six companies (B2B and B2C) that sent me emails deserving of mention for their creative strategies. Design and... [...]
The latest article on ‘Marketing Land’ is titled “6 Things To Watch For Better Gmail Deliverability”. Tom Sather says, “For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is downright confusing, if not nearly impossible. (Though Google is reportedly piloting a feedback loop program for email service providers (ESPs) that might help address this.) For now, Gmail’s Bulk Sender Guidelines offer general advice for marketers sending to Gmail subscribers, but they lack specifics. At... [...]