MarketingSherpa has released a case study titled “B2B Email Marketing: Behavior-based closeout campaign produces 808% ROI”.

Allison Banko says, “When one season segues into the next, change ensues. Temperatures transform and a new set of colors, trends and fashions come out to play. Because of this, companies that market seasonal products must adapt inventories, swapping out the old for the new. This creates a dire need for these companies to move excess inventory in an economical way.

Today’s B2B case study zeroes in on how MarketingSherpa Email Award winner Creative Co-Op rose above this challenge by implementing a personalized email campaign to produce an 808% ROI in merely one month“.

B2B Email Marketing: Behavior-based closeout campaign produces 808% ROI

MarketingSherpa

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