‘Sales Email Tracking Is Creepy & Useless Without An Engagement Strategy’ – HubSpot
The latest article on HubSpot blog is titled “Sales Email Tracking Is Creepy & Useless Without An Engagement Strategy”.
Michael Pici says, “Marketers have been using email open and click data since the 1990s. But when we advise sales reps to use the same technology … suddenly we’re “creepily spying” on our prospects.
By understanding email engagement behaviors, marketers can determine how to approach their audience with messages that are sure to resonate. Email tracking can and should be used just as effectively in sales to understand if a prospect is engaged, and what content that prospect is most interested in“.
Comments are closed.