‘The Essential Email Marketing Metrics You Should Be Tracking’ – HubSpot
The latest article on HubSpot blog is titled “The Essential Email Marketing Metrics You Should Be Tracking”.
Sarah Goliger says, “There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples ofbrilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals.
So before sending your next email, pause for a few minutes and ask yourself: What is the goal of my email marketing? Is it to grow my subscriber database? Generate more leads? To convert more existing leads into customers? Whatever you decide your goal is (and you canhave more than one), the next thing you need to do is figure out which metrics you’ll need to track in order to determine how you’re progressing toward that goal“.
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