‘Everything You Need To Know About Gmail’s Auto-Unsubscribe’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Everything You Need To Know About Gmail’s Auto-Unsubscribe”.
Tom Sather says, “Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to unsubscribe from messages they no longer want to receive.
On most promotional messages with unsubscribe options, Gmail users are seeing a more prominent link at the top of the email beside the sender’s name, allowing them to unsubscribe without looking around for the typical place at the bottom of the message.
Marketers have asked if this is a good thing or bad thing for them, and others have asked how they need to get it implemented. In this post, I’ll explain why this feature is important and the steps needed to get the auto-unsubscribe feature enabled“.
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