‘6 Things To Watch For Better Gmail Deliverability’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “6 Things To Watch For Better Gmail Deliverability”.
Tom Sather says, “For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is downright confusing, if not nearly impossible. (Though Google is reportedly piloting a feedback loop program for email service providers (ESPs) that might help address this.) For now, Gmail’s Bulk Sender Guidelines offer general advice for marketers sending to Gmail subscribers, but they lack specifics.
At Return Path, we recently analyzed hundreds of thousands of campaigns from thousands of senders to find out what marketers should be paying attention to“.
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts’ featuring Brian Dean. says, “Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog […]
High-quality content, mobile-first strategy, page experience, page speed, and on-page optimization are some top-ranking factors. Search Engine Journal contributor Matt G. Southern has published an article explaining the importance of title tags in Google search results. He says, “Google unquestionably uses the HTML title tag to understand what pages are about so it can rank […]
Closing a site indicates that the site is no longer in use and can eventually be deleted according to a schedule. Search Engine Journal contributor Matt G. Southern has shared five ways to prepare for a site closure. He says, “More detail about these recommendations and how to deal with the negative impact of taking […]
When it comes to Google search rankings, we need to consider several factors that affect performance. Search Engine Journal contributor Roger Montti has published an article answering the question on whether Google penalizes sites with the same look. He says, “Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller […]
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