‘6 Things To Watch For Better Gmail Deliverability’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “6 Things To Watch For Better Gmail Deliverability”.
Tom Sather says, “For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is downright confusing, if not nearly impossible. (Though Google is reportedly piloting a feedback loop program for email service providers (ESPs) that might help address this.) For now, Gmail’s Bulk Sender Guidelines offer general advice for marketers sending to Gmail subscribers, but they lack specifics.
At Return Path, we recently analyzed hundreds of thousands of campaigns from thousands of senders to find out what marketers should be paying attention to“.
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