The latest VerticalResponse blog post is titled “Three Emails You Should Send in March to Capitalize on the Madness”. The VR team says, “According to the NCAA, 181 million viewers will tune into the three-week basketball bonanza known as March Madness. Brackets, pools, parties and team t-shirts will take over offices all across the country.We’ve got some email marketing ideas that you can use during the 67-game streak to capitalize on the excitement for your business. 1. Send a March Madness promotional email You don’t have to sell sporting goods or run a pizza place to cash... [...]

The latest article on HubSpot blog is titled “6 Crucial Email Newsletter Metrics You Should Be Monitoring”. Ginny Soskey says, “It’s easy to get attached to your email newsletter. Your boss once upon a time forced you to do it when you started to do more email marketing instead of direct mail, and you’ve stuck with it ever since. Maybe you heard from a few super-fans who look forward to getting it in their inbox every day. Or maybe an exec loves the email newsletter and would be quite upset if it went away. But there’s only so much time in the day —... [...]

This is a reminder for the Business 2 Community’s email marketing webinar.  Business 2 Community is hosting a webinar with DJ Waldow on Thursday, April 3 at 2.00 pm ET. The topic of the webinar is “On Being Human: The Importance of Writing More Engaging Emails”. The ‘Business 2 Community’ team says, “We are all human* and yet hundreds of thousands of emails are sent every single day that sound like they were written by robots for robots. Emails sent from “noreply@” that start with “Dear Valued Customer,” include corporate-speak copy and are signed by “Customer... [...]

This is a reminder for the Business 2 Community’s PR and content marketing webinar.  Business 2 Community is hosting a webinar with Vanessa Camones on Wednesday, March 19 at 2.00 pm ET. The topic of the webinar is “The Future Of PR: Driving Growth With Relevant Content”. The ‘Business 2 Community’ team says, “The tech boom is transforming every business it touches, but it doesn’t seem to be helping a core part of the industry: Public relations for tech companies. Join the leading PR hackers and Startup Marketing Conference speakers in a candid conversation about... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Make your emails ring with a “tap 2 call” button”. Jim Kelley says, “In email marketing, one of the most fundamental units of measurement is the “click.” It’s pretty much the email marketing version of the Like button, and we use this data to determine various findings; to see how many people wanted to “learn more,” or persuaded to “buy now” or perhaps excited to “watch video.” Clicks are extremely versatile, having the ability to take the viewer to a brand’s website,... [...]

Experian has released ‘2014 Digital Marketer Report’. This report  presents rich data on how consumers are using email, mobile, social media and search, and how those channels intersect Bill Tancer says, “This year’s report provides an added emphasis on the actionable insight that follows when you obsessively pursue an understanding of your customer. Let’s face it: there is no shortage of massive data sets accessible to today’s marketer. Successful practitioners, however, have discovered the value in performing data triage, or limiting their emphasis to data that can be... [...]

The latest article on HubSpot blog is titled “How to Integrate Email Campaigns With the Rest of Your Marketing”. Sam Kusinitz says, “Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen, email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. But it’s also important to note that email marketing is not a successful marketing strategy on its own. Rather... [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Radio buttons vs. dropdowns”. John Tackett says, “Radio buttons or dropdowns? The question is arguably on the borderline of arbitrary, but as we discovered, this choice is far more important that one might think. During a recent Web clinic, Austin McCraw, Jon Powell and Lauren Pitchford, all of MECLABS, revealed the results of an experiment that put button options to the test. So, let’s take a closer look at the research notes for some background information on the test. Background: A large people search... [...]

MarketingSherpa has released a case study titled “Lead Gen: 17% lift in lead capture by including more details in email”. Selena Blue says, “Best practice typically states that you should sell your products or services on the landing page, rather than in an email. But does that stand true for generating leads by giving away free content? The MECLABS live test team set out to answer that question, and to show email marketers how to use A/B testing, at MarketingSherpa Email Summit 2014. Read on to see how MECLABS and live test sponsor BlueHornet planned, designed and executed the... [...]

MarketingSherpa has released a case study titled “Email Marketing: Nonprofit cleans list and lifts open rate 225%”. Adam Sutton says, “Every marketer wants a big email list, but is bigger always better? According to the marketers at this nonprofit, big results can come in small packages. This think tank doubled its clickthrough rate and tripled its open rate by cutting its big list more than 75%. See how the team cut names, grew the list and redesigned the email template to drive performance“. Email Marketing: Nonprofit cleans list and lifts open rate 225% MarketingSherpa  [...]