The latest Silverpop blog post is titled “Gmail’s New Visual Promotions Tab: Quick Observations and Tips for Email Marketers”. Darryl Bolduc says, “Recently I wrote a blog about how simplified email imagery can help you stand out. This is truer than ever given Google’s latest curveball: Gmail Visual Promotions Tab — Grid View, which is now available on a beta basis for Gmail subscribers.If you haven’t seen it, you should definitely take a look at how your marketing emails will look from the “Grid” view. In contrast to when “Tabs” rolled out, the latest Gmail enhancement... [...]
Archive for the 'email marketing' Category
MarketingSherpa has published an article titled “How marketers are using emails to help the sales force”. Daniel Burstein says, “””Since expanding into email marketing, our sales force is showing a higher rate of qualified lead conversions, as they are better prepared with the working knowledge of what the prospect has proactively shown an interest in.” – Marketing Director The above quote is from the MarketingSherpa Email Marketing Benchmark Report survey, the source of this week’s chart showing where in the sales funnel marketers are most, and least,... [...]
The latest ‘Aweber’ blog post is titled “Want to Get Your Emails Delivered? Fix This Today”. Justin Premick says, “When you send your email campaigns, what email address do your subscribers send replies to? If you said, “my Yahoo/Hotmail/AOL/Gmail address,” I have some unpleasant news for you: You’re hurting your email deliverability. And after what just happened at Yahoo, you’ll want to fix that, and fast. Why Some of You Keep Putting Your Email Delivery Rates at Risk We and most reputable email providers discourage you from using an address at Yahoo, AOL, Gmail, and other... [...]
The latest article on ‘Website Magazine’ is titled “Embrace Google’s Promotions Tab”. Pete Prestipino says, “Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It’s certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to highlight promotional content prior to the user opening the email (which could ultimately mean higher read and click-through rates). The verdict is still out on whether users are avoiding the Promotions tab altogether but early reports are... [...]
Sean Donahoe‘s Rapid Mailer is being released today at Noon EDT. It is an alternative to the mailers that require an ongoing monthly fee. In fact, there is more than one reason to consider Donahoe’s new autoresponder. Maybe you use (or are considering) a 3rd party service like Aweber, GetResponse, MailChimp, Constant Contact, iContact, etc. They are concerned about their own reputation and about keeping their other clients safe, so they are getting more picky about the emails that you can send to your list. As a result, they can cancel you if they feel you have violated their rules.... [...]
The latest article on HubSpot blog is titled “How to Optimize Your Emails for Gmail’s New Image-Heavy Inbox”. Pamela Vaughan says, “A few weeks ago, we reported that Gmail was experimenting with a brand new, Pinterest-like design for its Promotions tab. Because the image-heavy design was so new and none of us had access to it yet, there was little more for us to say about it other than “it’s coming.” Well a few days ago I was luckyenough to be granted beta access (boy did I feel special)! (If you missed the initial announcement or you just need to jog... [...]
The latest ‘Econsultancy’ blog post is titled “12 useful tips for optimising email deliverability”. Graham Charlton says, “More than 20% of all commercial email does not make it to the inbox. This is not the spam, it’s the legtimiate stuff. The sole responsibility for catching and sorting out the good from the bad and the downright ugly lies with the ISPs. So how do they make these judgements, and how can you ensure that your emails will reach potential customers? Here are 12 valuable tips for monitoring and improving email deliverability, taken from our... [...]
The latest ‘Web Marketing Today’ blog post is titled “Do-it-yourself SEO Starts with On-page Optimization”. Andy Curry says, “In “How to Get Traffic to your Website (via Google),” my article last month, I addressed basic search engine optimization and what you need to know to either hire a consultant or do it yourself. In this post, I’m going to expand on doing it yourself. SEO seems mystical, but it’s really not. You’ll hear people touting different strategies that may be unfounded. The problem is most people are only repeating what they learned from someone else, who they... [...]
The latest article on ‘Marketing Land’ is titled “How Email Marketers Should Mark Up Messages For Gmail’s New Grid View”. Tom Sather says, “Google just transformed the inbox again with Gmail Grid View that turns the Promotions tab into a visual shopping mall of marketing emails. For marketers, the question is: how do I get it to work, and what will my emails look like if I don’t do anything at all? I did some testing and noticed some interesting things. For grid view, Gmail is using “Actions in the Inbox,” which it announced in early 2013. Actions in the... [...]
The latest VerticalResponse blog post is titled “5 Ways to Take Privacy Seriously with Your Email Marketing”. The VR team says, “Information is power. This phrase is especially true when it comes to marketing. The more information you have about your customers, the more targeted and effective your email marketing can be.According to the Direct Marketing Association, 90 percent of executives depend on customer information for effective marketing campaigns and 79 percent said they would benefit from more sophisticated means to collect information. As it stands now, there’s a variety... [...]