The latest ‘Web Marketing Today’ blog post is titled “18 Ways to Segment an Email List”. Pamella Neely says, “Segmenting an email list is a proven way to boost results. There are many ways to segment. If you want to branch out beyond the basics, you’ll find plenty of ideas here for new ways to group your subscribers. If you haven’t done any segmentation recently, this list will give you plenty of inspiration to get started. By opens. Some email marketers squeeze more results from their campaigns by re-mailing subscribers who didn’t open the first time. The results from this can... [...]
Archive for the 'email marketing' Category
The latest VerticalResponse blog post is titled “5 Wicked Awesome Ways to Grow Your Email Marketing List”. Kim Stiglitz says, “You know you need to get the word out about your business in order to grow and to stay top of mind with customers. At VerticalResponse, we often get the question, “How do I build or get an email marketing list?” We’re also often asked if it’s okay to use a purchased, rented or scraped email list. If you’re just starting out, or trying to grow your list quickly, building an email marketing list organically may seem like a waste of time when... [...]
The latest article on ‘MarketingProfs’ is titled “Three Email Marketing Improvement Challenges for 2014”. Ayaz Nanji says, “Now that the first quarter of the year behind us, what will you do to maximize email marketing’s contribution to your bottom line from here on out? Improving email open and click-through rates is an ever-present task, but I encourage you to expand your focus beyond mere campaign-by-campaign process metrics and instead try program-level objectives on for size. Challenge yourself with the following three worthy email performance improvement objectives for the... [...]
MarketingSherpa has released a case study titled “Email Marketing: Big ROI for simple B2B alerts”. Adam Sutton says, “Some products are in stock for only a limited time. When you know customers want the product but they have no idea it’s available, what’s a fast, cheap and powerful way to get them to buy? This B2B supplier of used goods sends a targeted alert message to customers when a product they want is in stock. The simple emails often generate more than $10,000 in a single send“. Email Marketing: Big ROI for simple B2B alerts MarketingSherpa [...]
The latest ‘Econsultancy’ blog post is titled “Four innovations that will shape the future of email marketing”. Bola Awoniyi says, “Email marketing has a reputation of being a boring direct response channel, always on the verge of “death” at the hands of the latest digital touch point, which gets heralded as the “future of messaging”. Yet email trudges on, consistently ranking at the highest level for ROI. Despite the death threats, companies are attributing 23% of their total sales to email, up from 18% in 2013. In the face of newer digital channels, email... [...]
The latest ClickZ blog post is titled “Triggered Email Messages: Keys to Success”. Jeanne Jennings says, “Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates. Last week I had the pleasure of speaking at the Monetate Agility Summit about one of my favorite things: triggered email messages. And I’m not the only one who likes them. According to a December 2012 MarketingSherpa survey, 39 percent of marketers cited them as a way to improve email relevance and engagement. That was... [...]
The latest article on ‘Website Magazine’ is titled “4 Email Marketing Myths Busted [Infographic]”. Amberly Dressler says, “The Web is full of myths. Some of these beliefs are simply outdated or were never true to begin with. Campaigner, the email marketing brand of j2 Global, Inc., enlisted their experts to identify, analyze and label common myths as “busted, plausible, or confirmed,” and are pulling back the curtain to unveil the truth behind industry “best practices.” “Email marketing continues to be one of the most effective tools that marketers can utilize to drive... [...]
The latest post on ‘Mashable’ is titled “5 Essential Topics Every Email Marketer Should Understand”. Derek Harding says, “Some years ago, OK many years ago, I joined a custom publishing agency. My first week was one of deep orientation. During that week I was taken through the details of the publishing process. I was taught about the print process: the different types of printers, paper, and printing techniques; color processes, CMYK and spot color; collation, distribution, and the postal system. I was taught about copy writing, editing, layout and proofing, and all the other... [...]
The latest ‘Econsultancy’ blog post is titled “Why Custom Audience targeting proves that email has won the internet”. Parry Malm says, “If you are an online marketer, you are probably familiar with advertising via email, Facebook, Twitter, and third party display buys. And they probably all work OK, at least in relative isolation of each other. Annoyingly, all the above channels operated mutually exclusively. That is, until now. Welcome to 2014, the age of Custom Audiences: the biggest revolution in email marketing since… email marketing“. Why Custom Audience... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “The nuances of navigation in email”. David Hubai says, “What sets email apart from many other forms of advertising? It’s interactive. And one of the sections that best demonstrates this trait is the navigation area of an email. We’ve seen a number of analyses that show a strong click rate in the navigation area. This isn’t surprising, considering that if the customer is not influenced to click on anything in the body of the email, the navigation creates an additional chance they will click on something; the potential... [...]