Return Path is hosting a webinar featuring Melina Plemel & Tom Sather on Wednesday, April 23 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Outlook.com”.Sather says, “Melinda Plemel and I will cover the following hot topics as they relate to Outlook.com:How do I get unblocked at Hotmail?Why do emails land in the spam folder at Hotmail and Outlook.com?What is Microsoft’s SRD program and how is it used in their spam filtering technology and Return Path’s Certification program?What domains are hosted by Microsoft outside of Outlook.com?What... [...]
Archive for the 'email marketing' Category
The latest article on HubSpot blog is titled “The Triggered Emails You Need to Make Your Marketing Automation Work”.Ellie Mirman says, “When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.The inherent flaw in this strategy is that it starts with the marketer’s timeline rather than the prospect’s.... [...]
The latest ‘Web Marketing Today’ blog post is titled “18 Ways to Segment an Email List”.Pamella Neely says, “Segmenting an email list is a proven way to boost results. There are many ways to segment. If you want to branch out beyond the basics, you’ll find plenty of ideas here for new ways to group your subscribers. If you haven’t done any segmentation recently, this list will give you plenty of inspiration to get started.By opens. Some email marketers squeeze more results from their campaigns by re-mailing subscribers who didn’t open the first time. The results from this can... [...]
The latest VerticalResponse blog post is titled “5 Wicked Awesome Ways to Grow Your Email Marketing List”.Kim Stiglitz says, “You know you need to get the word out about your business in order to grow and to stay top of mind with customers. At VerticalResponse, we often get the question, “How do I build or get an email marketing list?” We’re also often asked if it’s okay to use a purchased, rented or scraped email list. If you’re just starting out, or trying to grow your list quickly, building an email marketing list organically may seem like a waste of time when... [...]
The latest article on ‘MarketingProfs’ is titled “Three Email Marketing Improvement Challenges for 2014”.Ayaz Nanji says, “Now that the first quarter of the year behind us, what will you do to maximize email marketing’s contribution to your bottom line from here on out?Improving email open and click-through rates is an ever-present task, but I encourage you to expand your focus beyond mere campaign-by-campaign process metrics and instead try program-level objectives on for size.Challenge yourself with the following three worthy email performance improvement objectives for the... [...]
MarketingSherpa has released a case study titled “Email Marketing: Big ROI for simple B2B alerts”.Adam Sutton says, “Some products are in stock for only a limited time. When you know customers want the product but they have no idea it’s available, what’s a fast, cheap and powerful way to get them to buy?This B2B supplier of used goods sends a targeted alert message to customers when a product they want is in stock. The simple emails often generate more than $10,000 in a single send“.Email Marketing: Big ROI for simple B2B alertsMarketingSherpa [...]
The latest ‘Econsultancy’ blog post is titled “Four innovations that will shape the future of email marketing”.Bola Awoniyi says, “Email marketing has a reputation of being a boring direct response channel, always on the verge of “death” at the hands of the latest digital touch point, which gets heralded as the “future of messaging”.Yet email trudges on, consistently ranking at the highest level for ROI. Despite the death threats, companies are attributing 23% of their total sales to email, up from 18% in 2013.In the face of newer digital channels, email... [...]
The latest ClickZ blog post is titled “Triggered Email Messages: Keys to Success”.Jeanne Jennings says, “Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates.Last week I had the pleasure of speaking at the Monetate Agility Summit about one of my favorite things: triggered email messages.And I’m not the only one who likes them. According to a December 2012 MarketingSherpa survey, 39 percent of marketers cited them as a way to improve email relevance and engagement. That was... [...]
The latest article on ‘Website Magazine’ is titled “4 Email Marketing Myths Busted [Infographic]”.Amberly Dressler says, “The Web is full of myths. Some of these beliefs are simply outdated or were never true to begin with.Campaigner, the email marketing brand of j2 Global, Inc., enlisted their experts to identify, analyze and label common myths as “busted, plausible, or confirmed,” and are pulling back the curtain to unveil the truth behind industry “best practices.”“Email marketing continues to be one of the most effective tools that marketers can utilize to drive... [...]
The latest post on ‘Mashable’ is titled “5 Essential Topics Every Email Marketer Should Understand”.Derek Harding says, “Some years ago, OK many years ago, I joined a custom publishing agency. My first week was one of deep orientation. During that week I was taken through the details of the publishing process. I was taught about the print process: the different types of printers, paper, and printing techniques; color processes, CMYK and spot color; collation, distribution, and the postal system. I was taught about copy writing, editing, layout and proofing, and all the other... [...]