‘How Email Marketers Should Mark Up Messages For Gmail’s New Grid View’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “How Email Marketers Should Mark Up Messages For Gmail’s New Grid View”.
Tom Sather says, “Google just transformed the inbox again with Gmail Grid View that turns the Promotions tab into a visual shopping mall of marketing emails. For marketers, the question is: how do I get it to work, and what will my emails look like if I don’t do anything at all? I did some testing and noticed some interesting things.
For grid view, Gmail is using “Actions in the Inbox,” which it announced in early 2013. Actions in the Inbox usesschema.org markup that takes information in an email, turns it into structured data, and then makes the structured data usable as an action“.
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