The latest post on ‘Mashable’ is titled “Better, Not More: 3 Ways to Maximize Email Marketing Data”. Kara Trivunovic says, “The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers. While the vast majority of subscribers — some estimate as high as 80% — admittedly subscribe to email... [...]
Archive for the 'email marketing' Category
The latest article on Return Path blog is titled “Gmail Turns the Inbox into a Visual Feast – What Marketers Need to Know”. Tom Sather says, “For marketers, Gmail’s promotion tab has been a bit of a blessing and a curse. Today, Gmail delivers more opt-in marketing emails to the promotions tab compared to the spam folder. This has been great for businesses since the chances of people reading emails in the spam folder is slim to none. On the other hand, people reading promotional emails from certain companies and industries declined slightly after the change, but not... [...]
Email Ninja Academy is Back. This is the third version, and it has all the value of version 1, all the tips and techniques of version 2 plus some new tested ideas and tools never seen before. Has Gmail Tabs updates lowered your email open rates? InEmail Ninja Academy, version 3, Anwesh Rath adds new insights to cope with the recent changes in the email environment, such as Gmail’s new tabbed interface. It is unusual for any marketer to reveal the exact strategies he uses in his own email campaigns, strategies that bring him over $1000 USD a day consistently. Well, in Email Ninja Academy (class... [...]
The latest article on ‘Website Magazine’ is titled “Gmail Testing a Visual Promotions Tab”. Allison Howen says, “Google wants the inbox to be a lot more visual. In fact, the company is trying out a new version of Gmail that lets users view the Promotions tab through a visual, grid layout. Users that are part of the test will be able to see images from deals, offers and other marketing emails found within the Promotions tab. The new inbox view also comes with infinite scrolling so users can quickly scan through their messages, as well as the ability for users to toggle between the... [...]
This is a reminder for the Business 2 Community’s email marketing webinar. Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”. Return Path team says, “The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more: Why are my emails going to the spam folder? Why are my emails getting deferred... [...]
The latest article on HubSpot blog is titled “Pinterest-Like Layouts Could Take Over Your Gmail Soon”. Ginny Soskey says, “Heads up marketers: There’s a Gmail field trial you want to sign up for right this instant. Remember about six months ago when Gmailunveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ‘Promotions’ tab? Well today, there will be a huge test rolling out that could change the way you do email marketing (again). Gmail’s unveiled a new field trial... [...]
The latest article on ‘Marketing Land’ is titled “Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View”. Ginny Marvin says, “It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latesttest of a grid view in the Gmail Promotions tab. The grid presents marketing emails in a “pin-like,” image-driven fashion by surfacing images within emails and displaying them right in the user’s inbox. The images — now cached and delivered from its own servers – thanks to Google’s move at the end of... [...]
The latest ClickZ blog post is titled “3 Ways to Maximize Email Marketing Results This Year”. Kara Trivunovic says, “The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers. While the vast majority of subscribers – some estimate as high as 80 percent – admittedly subscribe to email lists purely... [...]
The latest Silverpop blog post is titled “Why NOT to Resend to Email Addresses from Suppression Lists”. Rex Burroughs says, “Several times recently I’ve been asked if it’s OK to try to resend to email addresses flagged as undeliverable on a suppression list. The short answer is no.To understand why, it’s necessary to understand how addresses get on the suppression list. While this can differ slightly from ESP to ESP, in general addresses are added for three reasons: Opt-out Abuse complaint Undeliverable“. Why NOT to Resend to Email Addresses from Suppression Lists Silverpop... [...]
The latest article on ‘MarketingProfs’ is titled “Email Design and Platform Trends”. Ayaz Nanji says, “Emails are becoming increasingly active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services. The use of animated GIFs, in particular, has spiked significantly, with 74% of marketers saying they have experimented with including them in emails. Other popular active features include responsive mobile design (33% have used), movable ink (27%), video (26%), and horizontal or multi-directional... [...]