‘Embrace Google’s Promotions Tab’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Embrace Google’s Promotions Tab”.
Pete Prestipino says, “Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail.
It’s certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to highlight promotional content prior to the user opening the email (which could ultimately mean higher read and click-through rates).
The verdict is still out on whether users are avoiding the Promotions tab altogether but early reports are that promotional email recipients are visiting and still interacting with delivered content“.
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