‘Gmail’s New Visual Promotions Tab: Quick Observations and Tips for Email Marketers’ – Silverpop Blog

Darryl Bolduc says, “Recently I wrote a blog about how simplified email imagery can help you stand out. This is truer than ever given Google’s latest curveball: Gmail Visual Promotions Tab — Grid View, which is now available on a beta basis for Gmail subscribers.If you haven’t seen it, you should definitely take a look at how your marketing emails will look from the “Grid” view. In contrast to when “Tabs” rolled out, the latest Gmail enhancement doesn’t move your emails around in the Inbox, but rather transforms the inbox into a visual bonanza of creatively featured images“.