The latest article on ‘Business 2 Community’ is titled “Content Curation Tools: The Ultimate List”. Meg Sutton says, “The Ultimate List of Content Curation Tools, and accompanying map, is comprised of both business grade tools that can support organizations’ content marketing strategies, as well as personal curation tools that can be used by individuals for hobbyist or organizational purposes. Content curation is when an individual (or team) consistently finds, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for their... [...]
Archive for the 'Content Marketing' Category
The latest article on ‘Website Magazine’ is titled “Content Marketing Performance; Can it Really Be Measured?”. Pete Prestipino says, “GinzaMetrics announced the availability of a new reporting feature that will provide marketers with access to a collective, data-driven view of their content marketing performance. “Marketing for brands, products and services is more complex than ever, as it now encompasses a variety of disciplines, often including paid and organic tactics, across a growing list of channels,” said Ray Grieselhuber, GinzaMetrics Founder and CEO. “In most cases,... [...]
The latest article on HubSpot blog is titled “3 Classic Marketing Methods That Will Help You Rethink Your Content Strategy”. Joseph Parker says, “Reactive content creation is creating content for creation’s sake, feeding off whatever is trending at any given moment. Through newsjacking and trend manipulation, reactive content creation displaces the need for quality—generating a torrent of information about everything, in the hope that something will stand out among the noise. This content deluge has increased the stakes for marketers looking to reach—and serve—their readers... [...]
The latest article on ‘MarketingProfs’ is titled “Content Management Essentials: Strategy and Reuse”. Ford Kanzler says, “In many business sectors, marketing to people who are important to your business is all about teaching them and helping them to keep up with rapid change. You’re often dealing with a community of eager learners. Business content, to be useful, must be informative, not promotional. You receive the marketing benefit by just putting out great content that people consume. The specific topics of that content of course vary by company and market sector. So, when planning... [...]
The latest ‘Econsultancy’ blog post is titled “The challenge of blending content with data: discussion and infographic”. Ben Davis says, “How to use content effectively at each stage of the funnel, from awareness to lead generation, lead management to sales and retention? I moderated a discussion at Econsultancy’s Digital Cream event yesterday about B2B content marketing and this was among the many things we talked about. Of course, one of the discussion points was how to ensure content is good, ergo in the right format and length most appropriate for the customer’s... [...]
The latest article on ‘Business 2 Community’ is titled “Top Content Marketing Strategies That Google Loves”. Keith Eneix says, “Working in online marketing is like stepping into a world that, on the outskirts, looks very small, but in truth is bigger on the inside than most consumers imagine. There are SEOs, crawlers, tags, keywords, and other jargon which you probably know by heart now if you’ve worked in the field for some time. However, trying to turn jargon into reality is difficult, and even more difficult is knowing which techniques to use, and which to avoid. Right... [...]
The latest MOZ blog post is titled “After a Link-Based Penalty is Removed, Will Your Traffic Increase?”. Marie Haynes says, “If you’ve received a traffic drop because of a link-based Google penalty, the results can be devastating. There are many articles written on what steps can be taken to recover, but not many on what to expect once you have done the work to get out of the penalty. Will your traffic increase suddenly? Will you see any increase at all? Will you see a decrease in traffic because you have disavowed links?“. After a Link-Based Penalty is Removed, Will Your Traffic... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How the Product Life Cycle Improves Content Marketing″. Baer says, “Content marketing is growing up. According to “Quarterly Intelligence Briefing: Digital Trends for 2013,” content marketing became the number one priority for marketers in 2013. And why not? Content marketing works because it’s a uniquely powerful way to generate excitement around your industry and products. (tweet this) But if content marketing is ultimately meant to”. How the Product Life Cycle Improves Content Marketing Jay Baer’s ‘Convince... [...]
‘Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process”. Jerod Morris says, “ No regrets. That is my number one goal for every podcast interview I conduct. (And there are a lot of them — for some top-rated podcasts, including this one you might be familiar with.) It’s a hard feeling to achieve, because most interviews last a pre-determined amount of time. And almost without fail, the people I’ve interviewed have had far more to say than I’ve had time to get them to say it. (If you’ve ever conducted... [...]
The latest MOZ blog post is titled “The Science of Great Digital Content Ideas”. Simon Penson says, “How can a creative task like content ideation be concretely organized into a step-by-step process? By calling a brainstorm, and breaking it into eight discrete stages. Find out about those stages in this post“. The Science of Great Digital Content Ideas MOZ Blog [...]