‘The challenge of blending content with data: discussion and infographic’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The challenge of blending content with data: discussion and infographic”.

Ben Davis says, “How to use content effectively at each stage of the funnel, from awareness to lead generation, lead management to sales and retention?

I moderated a discussion at Econsultancy’s Digital Cream event yesterday about B2B content marketing and this was among the many things we talked about.

Of course, one of the discussion points was how to ensure content is good, ergo in the right format and length most appropriate for the customer’s location in the funnel, as well as best suited to your specific product and sector.

Creating good content may also entail curating content held internally, making sure that it is repurposed in ways that suit the customer, perhaps dialling down some of the technical fervour within your organisation to make things easily ‘digestible’“.

The challenge of blending content with data: discussion and infographic

‘Econsultancy’ Blog