Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “There is No One-Size-Fits All Content Marketing Approach″. Baer says, “A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas, who were then invited”. There is No One-Size-Fits All Content Marketing Approach Jay Baer’s ‘Convince... [...]
Archive for the 'Content Marketing' Category
The latest post on ‘Copyblogger’ Blog is titled “How to Decide Which Content to Sell and What to Give Away for Free”. Chris Garrett says, “ You are all well aware by now that content is vitally important to your business. But how do you decide which content should be freely available and which content you ought to charge for? Is it possible to give away too much? People struggle with this question all the time. On the one hand giving away information clearly works. After all, Copyblogger is based on that premise“. How to Decide Which Content to Sell and What to Give Away... [...]
The latest ‘Econsultancy’ blog post is titled “Five inspiring examples of B2B product pages”. Graham Charlton says, “B2C and B2B product pages will often differ due to the nature of the products and services being sold, but there are common elements. Both need to clearly explain what the product or service is, how much it costs, and how it will benefit the customer as well as providing a visual appeal. In this post, I’ve collated some examples of great B2B product pages. They’re not necessarily all perfect, but each contain features and elements of note“. Five... [...]
The latest ‘Econsultancy’ blog post is titled “Content marketing for YouTube made easy”. Christopher Ratcliff says, “Up until now, it’s been a mystery as to how brands can truly make a success of marketing on YouTube. Largely it’s been a case of trial and error. Of the top 5,000 YouTube channels, only 2% are owned by brands. This is incredibly frustrating if your company is committed to content marketing and wishes to exploit the many benefits of online video, but are then presented with the stark fact that if you’re not a teenager showing off their latest shopping... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why You Should Cross-Promote Your Content″. Baer says, “You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But do you cross promote your channel activity? An Example of Brands That Cross-Promote The journey started”. Why You Should Cross-Promote Your Content Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest article on ‘MarketingProfs’ is titled “Which Type of Online Content Most Influences Consumers?”. Ayaz Nanji says, “Expert reviews are the most powerful digital content type for influencing consumers’ purchasing decisions, according to a recent Nielsen report commissioned by inPowered. The findings were based on an in-person controlled lab test in which the relative impact of three different online content types (expert reviews, branded content, and user reviews) was measured on 900 consumers. Specifically, the researchers examined how the content affected awareness/familiarity,... [...]
The latest ‘Web Marketing Today’ blog post is titled “High Quality Scores Mean Lower Pay-per-click Costs”. Melih Oztalay says, “The Google AdWords quality score is a weighted average from 0 to 10 based on how relevant your ads, keywords, and landing pages are to a person searching and engaging with your ads. A high quality score, which is measured per keyword, can lead to lower prices and better ad positions. The quality score of each keyword is calculated every time that keyword matches a search. The more relevant your ads and landing pages are to the person searching, the higher your... [...]
The latest post on ‘Copyblogger’ Blog is titled “Announcing: A Breakthrough Resource for Your Content Creation”. Sonia Simone says, “ Finally, after years of clumsy, clunky automated tools for “spinning,” scraping, regurgitating, and extruding low-quality content, we’ve found a solution. This resource produces sharp, smart, audience-engaging content every time. Over time, it even calibrates itself to produce more effective headlines, to tailor content to the precise needs of your audience and customers, and to automatically generate semantically relevant alternative keyword... [...]
The latest ‘Econsultancy’ blog post is titled “How to ensure your content is ready for responsive design”. Danny chadburn says, “There’s a lot you can control about how people see, perceive and experience your online brand messages. But one thing you have very little influence over is where they’ll be when they do so or what device they’ll be using. I’ve written previously on the importance of basing your content strategy on user scenarios rather than personas; figuring out where your average user is going to be when they come across your website is just... [...]
The latest article on ‘Marketing Land’ is titled “Are Your Content Channels Working Together? 8 Steps To Find Out”. Andy Lombard says, “Look at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media campaigns. At this point in the digital age, most companies have gotten the message: content is king and digital, social and mobile are the most popular parts of its kingdom. Yet many brands feel so pressured to generate digital material that they fail to step back and assess the overall impact.... [...]