The latest article on HubSpot blog is titled “How to Amplify Your Reach With Content Discovery Platforms”. Sarah Goliger says, “As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities. But let’s say you’re writing content and promoting it through different channels — email marketing, your blog, social media — and you’re still just not getting... [...]
Archive for the 'Content Marketing' Category
The latest post on ‘Copyblogger’ Blog is titled “How to Turn Bland Text into Sparkling Online Content”. Henneke says, “ Let me guess … You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject. But your writing doesn’t sound like you. At all. No matter how hard you try, you struggle to find the right words. You swap one word for another — now your sentence sounds lame. You try yet another word. That’s even worse“. How to Turn Bland Text into Sparkling Online Content ‘Copyblogger’ Blog [...]
The latest ‘Web Marketing Today’ blog post is titled “21 Content Curation Tools”. Kunle Campbell says, “Content curation is similar to creating a playlist. Rather than creating your own, or only your own, content, you’ll make lists and collections of material offered up by others, then offer those collections to your own fans and viewers. While this has the advantage that it’s a lot easier to make a playlist than it is to write, perform, record, mix, and release a couple of dozen songs — it’s way easier to curate than to create, in other words — content curation has other benefits... [...]
MarketingSherpa has published a video titled “Content Optimization: Reduce redundancy, improve relevance and increase engagement”. MarketingSherpa team says, “When Diana Primeau, Director of Member, CNET, and her team viewed CNET’s newsletter portfolio they saw a successful program with strong performance metrics. However, at a deeper level, Primeau began to discover CNET’s extensive 26-newsletter program was not serving customers in the best way possible. Some newsletters were no longer relevant to the audience, some were redundant, and some included sections that didn’t... [...]
The latest ‘Econsultancy’ blog post is titled “How content marketing can cater for increasingly savvy customers”. Ben Davis says, “Content marketing is a big deal, but the term will disappear as we realise all marketing is defined by its content. Econsultancy’s Chris Lake made a similar point when recently introducing a list of great content from brands. He argued that the difference between advertising and content is moot. Shouldn’t all advertising be thought of as at least one of: funny/useful/inspiring/informative etc? Obviously the answer is yes, but... [...]
The latest article on ‘Marketing Land’ is titled “The Case For Content Automation”. Damon Ragusa says, “Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half. We wanted accountability and consistency. The result was marketing automation, and you don’t have to go far into... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “This Is The Usually Absent Secret Ingredient of Content Marketing″. Baer says, “I believe these things: – The best content is content that people cherish, not content that people tolerate. – The best content is content that people want, not content that companies think they need. – The best content is content so useful that people would pay for it if you asked them to do so”. This Is The Usually Absent Secret Ingredient of Content Marketing Jay Baer’s ‘Convince & Convert’ Blog [...]
The latest ‘Aweber’ blog post is titled “Hey, Bloggers! The 4 Spring 2014 Marketing Need-To-Knows”. Brandon Olson says, ““And if you don’t know, now you know…” Earlier this year, the 2014 marketing “predictions” and “resolutions” rolled out (including this 6-times-fabulous list). It’s March now. The dust has settled, and we’ve picked through it. Three of these trends, we wouldn’t have guessed a year ago, but all of them are absolutely making an impact”. Hey, Bloggers! The 4 Spring 2014 Marketing Need-To-Knows Aweber Blog [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Find the Path to Useful Content That Works″. Baer says, ” 600,000 emails sent to 50,000 names and a trend has emerged. Your company is probably not unlike ours: You are trying to sell products and services to your target customers. Your solution is unique but there are many others out there with close enough replicas and their marketing can, and probably does, sound exactly the same as yours. There are many moving parts to your demand generation efforts: gathering names, building content, distributing content... [...]
This is a reminder for the Business 2 Community’s PR and content marketing webinar. Business 2 Community is hosting a webinar with Vanessa Camones on Wednesday, March 19 at 2.00 pm ET. The topic of the webinar is “The Future Of PR: Driving Growth With Relevant Content”. The ‘Business 2 Community’ team says, “The tech boom is transforming every business it touches, but it doesn’t seem to be helping a core part of the industry: Public relations for tech companies. Join the leading PR hackers and Startup Marketing Conference speakers in a candid conversation about... [...]