The latest article on ‘MarketingProfs’ is titled “Content Management Essentials: Strategy and Reuse”.

Ford Kanzler says, “In many business sectors, marketing to people who are important to your business is all about teaching them and helping them to keep up with rapid change.

You’re often dealing with a community of eager learners. Business content, to be useful, must be informative, not promotional. You receive the marketing benefit by just putting out great content that people consume.

The specific topics of that content of course vary by company and market sector. So, when planning content development, get inside your audience’s head. Ask question such as…

  • What do people not know that they should know because knowing would help them?“.

Content Management Essentials: Strategy and Reuse

MarketingProfs

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