The latest article on ‘Marketing Land’ is titled “Buffer Adds Content Suggestions To Web Dashboard & Emails”. Matt McGee says, “Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails. The new feature adds a set of suggested social updates that can be posted to Twitter, Facebook or whatever social accounts you’ve connected to Buffer. The rollout has been slowly expanding over the past few weeks; I started seeing the suggestions on the web a few days ago. Buffer says it’s... [...]
Archive for the 'Content Marketing' Category
The latest ‘Econsultancy’ blog post is titled “‘What Nintendo can teach us about content marketing”. Donnie Kerrigan says, “Nintendo’s third quarter financial results aren’t normally essential reading for a content marketer, but this quarter is different. Nintendo is struggling; the Wii U has been a disaster (I love it, but sales have been terrible) and the DS isn’t selling in the numbers it was. Mobile disrupted Nintendo’s market and the ’what can save Nintendo?’ debate is coming down to whether they should take their amazing IP (Mario, Zelda,... [...]
The latest article on ‘Marketing Land’ is titled “Pros & Cons Of Date Stamping Your Content”. Arnie Kuenn says, “As content marketing continually increases in popularity, more and more content is being published each and every day. In fact, more than two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the newness and relevancy of a blog post or article. But lately, I’ve noticed that many blog posts and articles lack a date stamp. In fact, Joe Pulizzi recently posted about this... [...]
The latest TopRank blog post is titled “What’s the One Most Important Skill for a Content Marketer?”. Lee Odden says, “Focus and simplicity help ideas grow. The changing, competitive and often complex world of content marketing could use some simplification and that’s why it was refreshing to get the following question recently: What’s the one thing that has been instrumental for you to be successful at content marketing? My gut reaction of course was, there is no “one thing”. There are many things and they vary depending on the industry, types of product/services, target audience“. What’s... [...]
The latest ‘Econsultancy’ blog post is titled “How a new technology could turbocharge content marketing”. Scott Yates says, “Anyone near the world of content marketing understands the importance of writing. Well-chosen words strung together with care are the heart of any modern SEO strategy. Current and topical writing in blog posts help businesses become relevant for current and prospective customers. If you are one of those people, you probably also understand one other hard truth: A lot of the stuff we write doesn’t really get read. People are busy, and... [...]
The latest ‘Aweber’ blog post is titled “March 2014 Integrations Roundup: LeadPages, Geckoboard, LiveAgent”. Hunter Boyle says, “This month, we’re featuring apps you can use to grow your lists and leads, manage list activity in customer support scenarios, and build a beautiful custom dashboard with analytics from your account. Ready to dive into the details? LeadPages LeadPages does just what the name implies: helps you easily create and edit mobile-friendly, fast-loading web pages and forms to generate more leads”. March 2014 Integrations Roundup: LeadPages, Geckoboard, LiveAgent Aweber... [...]
The latest article on ‘Marketing Land’ is titled “4 Steps To Scaling Enterprise Content Marketing”. Mitul Gandhi says, “Back in beginning of the 20th century, the automobile was an item of luxury — it took a long time to build (with workers “crafting” each one), cost well beyond the means of most consumers and was complex to drive. As most people know today, Henry Ford changed all that with the Model T and his innovations with the assembly line. He made a simpler-to-drive car at a much cheaper cost, making it available to the masses and bringing tremendous... [...]
The latest post on ‘Mashable’ is titled “7 Tips for Igniting Your Content With Social Media”. Angie Pascale says, “”Content is fire. Social media is gasoline.” Jay Baer uses this analogy to explain the idea that content is the main substance in any digital marketing campaign; social media channels ignite that content and help it to spread. What this means for marketers is that content must be at the core of your digital marketing initiatives. Content is what people find when searching on Google. Content is what people share on social media channels. Content is how... [...]
‘Five Traits of Guest Content That Audiences (and Editors) Can Actually Use’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Five Traits of Guest Content That Audiences (and Editors) Can Actually Use”. Alyce Currier says, “Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Editors as well as guest-post writers must therefore take special care to ensure that they do not lower their usual standards. I was spurred to write this article after reading a blog post about what makes for a great guest post: Kate Morris’s “The Anatomy of a Great Guest Post”... [...]
The latest ‘Econsultancy’ blog post is titled “16 content marketing examples that hit the sweet spot”. Chris Lake says, “Last year I watched a panel debate on the following question: “Is it content, or is it an advertisement?” The panelists went round and round in circles for an hour, and there was no conclusion. My own thinking is along the lines of “it doesn’t really matter, and it’s probably both.” I happen to think that we have entered a new golden age for advertising. The very best ads are conceived as shareable content experiences, and we’ve... [...]